MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS) COMPULSORY PAPERS Title: Total Quality Management Subject Code: 3001 Contact Hours: 45 hrs Work load: 3 hrs per week Credit Points: 3 Evaluation: Continuous Internal Assessment – 25 marks Semester End Examination -- 50 marks Objectives: This cour se is designed to help students to develop basic appreciation of quality concepts and learn the tools and techniques
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Marketing Channels and Supply Chain Management Chapter Objectives • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Explain how companies select, motivate, and evaluate channel members. • Discuss the nature and importance of marketing logistics and integrated supply chain management
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1. When reading and analyzing Meredith’s marketing information system I considered a strengths and weaknesses in the internal environment of the company. The major strength was that it is a massive database. Another strength that stood out was how in-depth the information about customer preference there was which is to create a good relationship with the customers and to continue establishing their changing needs and wants. I also thought a strength in Meredith’s company that they can sell research
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advanced technologies to organize, automate and integrate the marketing sales and customer service components of the business. CRM enables the company or enterprise to understand the customer value and there by combines the information of different divisions to a single document or file which makes the file easier to access faster and in turn brings profits to the company. CRM systems should be designed in such a way to compile information on customers across different channels right from lead
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employed in the eCommerce purchase of t-shirts through www.Amazing T-shirts.com. What data is captured at each step in this process? Amazing T-shirts Business Process | Data Collected | To create customer’s ID and password | * Customer login information, email, password | Customer logs into the website | * Number of customers registered | Customer places order | * Oder preference and numbers of order of each product | Make payment | * Amount of money earned as revenue | Selection
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IT205 – Management of Information Systems November 10, 2013 Karen Cann Communication is a key element in the success of any business and an intranet is just the way to help your business accomplish this task. The use of intranets within an organization such as Dirt Bikes will prove to be beneficial in increasing sales, communication between employees, vendors, suppliers and provide up-to-date information to all types of customers. Human Resources, Sales and Marketing, Manufacturing and
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has developed and laid the foundations for b2b e-business 7 2.3 Evaluate the use of different Electronic Payment Systems 8 3 Be able to demonstrate the benefits of electronic transactions to supply chain management 10 3.1 Create a diagram for an e-business supply chain 10 3.2 Write a report on the advantages of e-procurement 11 3.3 Present an analysis on the flow of information in a typical logistics operation 13 3.4 Demonstrate the benefits of electronic processes in integration of supply
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1. When reading and analyzing Meredith’s marketing information system I considered a strengths and weaknesses in the internal environment of the company. The major strength was that it is a massive database. Another strength that stood out was how in-depth the information about customer preference there was which is to create a good relationship with the customers and to continue establishing their changing needs and wants. I also thought a strength in Meredith’s company that they can sell research
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the behavior or the way webservers show the files, this .htaccess files is a hidden files and consist of plain text to control the interaction of users of your website. The .htaccess configuration file can be used on webservers like Apache, Sun Java System Web servers. The .htaccess is also used as a firewall or in other words to specify security for certain directories to be accessed by the users like with password access and it is also used to block the access of the search engine spiders. If the
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COMPONENTS OF A MARKETING AUDIT Extract from Kotler, P, and Keller, K. Marketing management 2012 14 ed. Pearson pages 666 - 667 TABLE 22- 10 COMPONENTS OF A MARKETING AUDIT Table 22.10 Components of a Marketing Audit Part I. Marketing Environment Audit Macroenvironment A. Demographic What major demographic developments and trends pose opportunities or threats to this company/ What actions has this company taken in response to these developments and trends? B. Economics What major
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