firm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time. —HIROYUKI ITAMI, MOBILIZING INVISIBLE ASSETS You’ve gotta do what you do well. —LUCINO NOTO, FORMER VICE CHAIRMAN, EXXON MOBIL OUTLINE l Introduction and Objectives l The Role of Resources and l Organizational Capabilities Classifying Capabilities The Architecture of Capability l Appraising Resources and Capabilities Establishing Competitive Advantage
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Executing IP Strategy with ICM Process Implementation By Bruce Story, Senior Advisor, ipCapital Group Introduction: Background from Dow While leading Intellectual Capital Management (ICM) in the Plastics Business at The Dow Chemical Company, I witnessed the value of having a business-aligned IP strategy, implemented early in the development of a new technology platform. The difference between leaving IP development to the ad hoc process dependent on the initiative of the inventor and using
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program on “A STUDY ON MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD”. The report deals with working environment of a field level distributor and selling strategy. I am submitting this report as a part of my internship program in Abul Khiar Tobacco Company Ltd. This report is going to provide valuable assistance to me in finding out the working environment, which have influence on the service quality. The Officers of AKTCL were very cordial and extended their hands within the
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Management Information System Case Study Report Name : Angela Tanasha Class : BA XIV-52 Student ID : 13.53.01.0017 Table Of Content 1. Introduction 1 1.1 Objective of the report 3 1.2 Scope of the report 3 1.3 The Importance of Computerized MIS on Budget Airline 3 2. Body 4 2.1 PEST (International, Demographical) Analysis 4 2.2 SWOT Analysis 11 2.3 Porter’s Value Chain 13 2.4 Competitive Analysis / Porter’s 5 Forces 14 2.5 Online Reservation System 18 3.0 Recommendation
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Chapter 2 Strategic Planning * Strategic Planning: * Determining the overall organizational goals and how they are to be achieved. * Top management expects HR activities to be closely aligned to a firm’s mission and strategic goals toward achieving these goals. * Levels of strategic planning: * Corporate-level strategic planning * Business-level strategic planning * Functional-level strategic planning Strategic Planning Process * Step 1: Identifying the organization’s
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BY Muhammad Hayat Malik Amir Ali Adnan Rana Muhammad Ilyas Sami ullah Khan MBA (1st Semester) TO SUFIAN MASOOD AHMED SAN INSITITUTE OF MANAGEMENT SCIENCES LAHORE NESTLE PURE LIFE DRINKING WATER INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. 2. 3. 4. 5. Africa America
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rate consistent with current management guidelines. VISION STATEMENT Our vision is to make Air blue the most admired airline in the world. * Ensuring safety comes first * Providing Service Straight from the Heart * Encouraging product leadership * Delivering superior financial returns * providing rewarding career opportunities SWOT ANALYSIS of AIR BLUE: The SWOT analysis is the process of analyzing organizations and their environments based on their strengths, weaknesses
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Strategic Management and Business Policy, 14e (Wheelen) Chapter 4 Environmental Scanning and Industry Analysis 1) Environmental scanning is the monitoring, evaluating, and disseminating of information from the external environment to key people within the corporation. Answer: TRUE Difficulty: Easy Chapter Objective: Recognize aspects of an organization’s environment that can influence its long-term decisions 2) A corporation uses environmental scanning to avoid strategic surprise
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CHAPTER 1 1.1 Introduction to the Report This Internship report is aimed at studying and analyzing MCB Bank in general and its branch office at Abbottabad in particular with reference to its marketing practices. The main purpose of the internship is to prepare and submit a report as a partial fulfillment for the award of BBA degree from COMSATS Institute of Information Technology Abbottabad. 1.2 Objective of Study Internship is the one of the part of the BBA course and this provide the
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quality, performance, or innovative features. Downfall= “better-mousetrap” fallacy * Selling- if left alone, ppl wont buy enough of the organizations products, so the organization must undertake an aggressive selling effort. Ex: unsought goods-insurance, cemetery plots * Marketing- consumer oriented, sense and respond. Find the right products for your customers. * Holistic marketing: pg.10-12 based on the development, design, and implementation of marketing programs, processes, and activities
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