customers < 4% 3.1. Alternatives for Nestlé's strategies (archive 5 year objectives) Alternatives Option 1 Strategy Joint venture Option 2 Option 3 Market penetration Diversification + Market development + Build up new business 3.1. Key activities for each alternative Alternatives Option 1: Joint venture Option 2: Market penetration Key activities Find a partner that has good reputation, good infrastructure for joint venture + Open more representative and introduced stores + Conduct “Competitive
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A. Memo of Record: Permission to purchase a network penetration tool 1. Three Possible Network Penetration Testing Tools: Three possible network penetration tools that can be used in this scenario to perform a Vulnerability Assessment (VA) are; Backtrack, Core Impact Pro, and Sword&Shield Enterprise Security solutions. Each product provides a number or penetration techniques such as scanning, enumeration, network mapping, packet sniffing, and password cracking. Each product requires a different
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2 Scope 5 1.3 Intrusive or Non-Intrusive 5 1.4 Compromise or Non Compromise 5 2. Goals and Objectives 6 3. Penertation testing Methodology 2.1 Penetration test plans 2.2 NIST penertation testing documentation 2.3 Web application penertation testing 2.4 E-commerece penertation testing 2.5 Network penetration testing 2.6 Common tools and applications for peneration testing 7 2.7 Black box testing, grey box testing, Black/grey box testing 2.8 Social engineering
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Institute Author Retains Full Rights This paper is from the SANS Penetration Testing site. Reposting is not permited without express written permission. Interested in learning more? Check out the list of upcoming events offering "Hacker Techniques, Exploits & Incident Handling (SEC504)" at https://pen-testing.sans.org/events/ Key fingerprint = AF19 FA27 2F94 998D FDB5 DE3D F8B5 06E4 A169 4E46 A Management Guide to Penetration Testing David A. Shinberg © SANS Institute 2003, © SA
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Diversification is one of the segments of the Ansoff matrix; it is a type of strategic direction whereby a company decides to take a new product into a new market. There are two types of diversification; related and unrelated. Related diversification is the process of developing further than their original products and markets whilst keeping within the organisation’s strengths. Unrelated diversification however, allows the organisation to step out of its capabilities comfort zone to develop new
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Buss 4 January 2012 To what extent is diversification the best strategy to achieve profitable growth? (40 marks) Diversification, one of the four strategies in the Ansoff’s Matrix, is a corporate strategy to enter a new market or industry which the business is not currently in, whilst also creating a new product for that new market. Profitable growth is a term often used by CEOs when describing the firm’s strategic objective. Business growth can be achieved either by boosting the revenue of the
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however, we will be using the Penetration Test Execution Standard framework (PTES) to execute the assessment. PTES consists of seven guidelines to follow during an evaluation: Pre-Engagement Interactions occurred when management approved conducting a pen test of the network. Additionally, we have defined the scope of the project, including the goals of the assessment, which tools will be used to conduct the evaluation and how long it will take to complete the penetration test. Intelligence Gathering
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The issue at this time is the determination of the list price to hospitals for the heater/blower unit and the plastic blanket. The price set for the Bair Hugger Patient Warming System would influence the rate at which prospective buyers would purchase the system since the market was price-sensitive to alternative methods. Also, price and volume together would influence the cash flow position of the company. Before the company prices this system, several considerations are required in terms of organizational
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refer to a service rather than a physical item, as well as physical products. The market dimension considers geographic markets, as well as customer markets and customer groups. The four quadrants of the Ansoff product-market matrix are: Market penetration Market development Product development Diversification. Tasks The following tasks require you to: Classify the strategic options into the correct quadrant of the Ansoff product-market matrix. Provide an explanation for the rationale
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Using penetration testing to enhance your company's security Based on the fundamental principle that prevention is better than cure, penetration testing (pen-testing) is essentially an information assurance activity to determine if information is appropriately secured. Conducted by penetration testers, sometimes referred to as ‘white hats’ or ethical hackers, these tests use the same tools and techniques as the bad guys (‘black hat hackers’), but do so in a controlled manner with the express permission
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