94 Marketing intangible products and product intangibles Giving tangibility to imperceptible product features can aid both sales and postsales efforts Theodore Levitt All products, whether they are services or goods, possess a certain amount of intangibility. Services like insurance and transportation, of cours;, are nearly entirely intangible. And even goods, while they can be seen, often can': be tried out before they are bought. Underjitanding the degree of a product's intangibility
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A++PAPER;http://www.homeworkproviders.com/shop/acc-422-week-4/ ACC 422 WEEK 4 WILEYPLUS ASSIGNMENT ACC 422 Week 4 WileyPlus Assignment E11-4 (Depreciation Computations—Five Methods) Instructions From the information given, compute the depreciation charge for 2011 under each of the following methods. (Round to the nearest dollar.) (a) Straight-line. (b) Units-of-output. (c) Working hours. (d) Sum-of-the-years’-digits. (e) Double-declining-balance. P11-6 (Depletion and Extraordinary
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appropriately disclose intangible assets, acquired either separately or as part of a business combination, to financial statement users. Amortization of Certain Intangible Assets (FAS 142, or FASB ASC 350) Interpreting FASB Statement No. 142 (now FASB ASC 350, Intangibles: Goodwill and Other) may be difficult for intangibles with contractual or legal lives. This article describes situations in which it is appropriate to avoid amortization on these intangible assets and offers an approach
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COMBINATION Objectives: When Allfoods Corporations acquired Baked Beans Corporation on August 1, 2009, they needed to determine: 1) The consideration transferred, 2) The fair value of the assets acquired and liabilities assumed, and 3) The fair value to of intangible assets to be recorded, such as goodwill and the Baked Beans trademark. Applicable Accounting Pronouncements: ASC 805-10, Business Combinations ASC 805-30, Business Combinations ASC 805-20, Business
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Rachel Hartong Professor Johnson ACCT 301 Research Paper Nov. 30, 2011 The Development of Goodwill Impairment and Its Current Effects The business world of the 20th and 21st centuries is one that has become more and more susceptible to mergers and acquisitions. As a result of the industrial revolution, and the more recent technological revolution, some firms were, and continue to be, able to gain the competitive advantage over competitors, leading to their acquisition (Hughes 16). With the increase
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Reichenbach Co. organized in 2009, has set up a single account for all intangible assets. The following summary discloses the debit entries that have been recorded during 2009 and 2010. 7/1/09 8 year franchise; expiration date 6/30/17 48,000 10/01/09 Advance payment in laboratory space(2 year lease) 24,000 12/31/09 Net Loss for 2009 including statement incorporation fee, 1000, and related
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© 2012: All rights reserved by Financial Training Academy Pvt. Ltd. Visit us at www.ftacademy.in | www.facebook.com/ftacademy.in | Contact us at: +91 22 2612 1877 | +91 91672 47821 - 5 Classroom Exercise: Build a Financial Model Hero MotoCorp (Hero) Business Description: Hero is the world’s largest two-wheeler company in terms of volumes. It offers motorcycles in all the 3 segments, i.e. segments—CD Dawn and CD Deluxe in entry; Splendor, Passion and Glamour in executive; and Hunk, Achiever,
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tangible or intangible asset. The slogan created by WesternGraphics has been rejected and no asset has been created on the company books. In our opinion, the consulting fees and staff salary didn't create an asset either. Since the company operates in a highly competitive industry, it’s uncertain whether the company will derive future benefits from marketing strategy. The asset is unidentified and generally such costs should be expensed. Although the company created the game (an asset), the consulting
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MGMT E 2720 Mergers and Acquisitions Supplemental Case Questions 1. The New York Times a. Why is there so much family control in the newspaper business? b. How did the Sulzberger family manage to retain control on the NYT after it went public? c. How does the NYT dual class structure differ from the one used by Dow Jones, prior to its takeover by Rupert Murdoch? d. What explains the behavior of the NYT institutional shareholders – not just Morgan Stanley but also
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MGMT E 2720 Mergers and Acquisitions Supplemental Case Questions 1. The New York Times a. Why is there so much family control in the newspaper business? b. How did the Sulzberger family manage to retain control on the NYT after it went public? c. How does the NYT dual class structure differ from the one used by Dow Jones, prior to its takeover by Rupert Murdoch? d. What explains the behavior of the NYT institutional shareholders – not just Morgan Stanley but also
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