[pic] Submission Front Sheet Assignment Code: AB165B18… Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First
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Collect information about your company, your product, your competition and your target market. The following report is an Integrated Marketing Communications plan to increase consumer spending. Nice n Neat is a designer boutique for women’s clothing, shoes, and accessories. Nice and Neat is a combination of rural and urban clothes for all women of all ages. We want to increase our yearly profits by 30 percent. We are going to achieve our goal by focusing on classic styles that will blend with trendy
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aggressively to create an Integrated Marketing Communications Plan. The Integrated Marketing Communications Plan (IMC) “evaluates the strategic roles of a variety of communications disciplines for example, general advertising, direct response, sales promotion, and public relations- and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of messages.” (Kolter & Keller, 2009), however, even though the Marketing Director of Consumer Products
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pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the "synchronized commerce" market space? Integrated market communication was required in order to get the maximum business out of the market. It was important for UPS to make the market understand that they are not only the package delivery company but they do so much more than just the package delivery. “Synchronized commerce” the name was given to this marketing model / market
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Flores, James Brian BSBA-MKTG.2 PSYC 1 MW 7:30-9:00A.M. “MARKETING CONVENTION” On Last Thursday and Friday (September 19 & 20,2013) we had an event which is our 3rd Student Marketing Convention which is held on J Centre Mall Convention Hall. On Thursday, the event was opened by cutting of the ribbon, entrance of colors (from different schools), invocation, opening and
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Integrated Marketing Communications Services Pros and Cons of Integrated Services Proponents of integrated marketing services contend that past problems are being solved and the various individuals in the agencies and subsidiaries are learning to work together to deliver a consistent message to the client’s customers. Maintaining control of the entire promotional process achieves greater synergy among each of the communications program elements. It is more convenient for the client to coordinate
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Chapter 02 The Role of IMC in the Marketing Process Multiple Choice Questions 1. According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix. B. development of a marketing strategy and analysis. C. development of the promotional mix. D. determination of the target market. E. establishment of marketing objectives. 2. A(n) _____ is a document that evolves from an organization's overall corporate strategy
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designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies
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Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4 D. Direct marketing…………………………………………………………5
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apexseekers.com/product/mkt-506-week-10-assignment-5-strayer-latest/ Contact us at: HELP@APEXSEEKERS.COM MKT 506 WEEK 10 ASSIGNMENT 5 STRAYER LATEST Assignment 5: A Household Name Due Week 10 and worth 150 points One of the ultimate goals of marketing is to generate sales and translate the message or product into something the targeted market embraces. Write an eight to ten (8-10) page paper in which you: 1. Argue the significance or need of a salesperson to push products. Address whether or
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