http://resumup.com/turalnabizade Marketing and Telecommunications professional with extensive product/portfolio management skills • Over 6 years of Business/Product development and Partnership Management experience in Service Marketing • Comprehensive Mobile Marketing Management • Strong multitasking and coordination abilities • Valuable Knowledge in Telecom, Business Development and Marketing disciplines • Excellent communication, negotiation and product development
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Tutorial 1 * Overview Run through Unit Plan and Assignment question. * Introduction * Definition of Marketing * Importance of knowing the difference between objective, strategy and tool * Importance of Target Market process. * Importance of knowing Positioning. * The evolvement of Marketing Mix from 4Ps to 9Ps but syllabus covers the fundamental which is 4Ps. * Expectations * Tutor’s expectations. * Importance
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market, creatively introducing ways to increase and grow sales, stabilize sales, and showoff the value of what is already on the market (Kotler, 2009). Colgate is not new to the world of marketing; in fact, they have been marketing to the populations worldwide for decades (www.colgate.com). The marketing team in place for Colgate is responsible for the development and implementation of plans that are directed at the “establishment and maintenance of current and long range visions” of the company
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Impact of Public Relation on Marketing Promotion Activities Abstract: Advertisement is one of the most popular media for marketing of products all over the world. Companies allocate and spend huge amount of money on advertisement to inform and attract customers. But advertising is losing its effectiveness because of growing advertising clutter, the increasing number of channels, the availability of zapping mechanisms, and reduced watching of television by certain groups. In promoting the
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composed non-‐personal communication of information, usually paid for and usually persuasive in nature, about products (e.g. goods, services and ideas) by identified sponsors through various media. Key Points from the definition: 1. Advertising is a type of communication—a very structured
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The planning of marketing models to achieve efficient and effective strategic outcomes varies from place to place or situations and multiple conditions that may occur in different areas of what companies offer as products or services. However, the most important part of marketing strategies aims or objectives is to develop a feasible and continuously productive plan, which can enable other marketing activities to function in a more systematically manners. A scenario where the volume of sales and
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Strategy by Jens Gutermann Integrated communication has emerged as both the core element and one of the main challenges facing corporate communication over the last few years. Everything revolves around communication. As companies dicker over gaining customers’ favor, integrated communication appears to offer an escape from the bewildering multitude of options available for customeroriented and targeted communication with users. New forms of information and communication commonly known as social media
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BSc Finance BSFI Curriculum Plan (Updated on 19-Oct-2012 11:02:52 AM) *Note 1: As part of the graduation requirement, students must complete at least 30cu of level 3 courses & above from the compulsory & major. *Note 2:Students are strongly advised to follow the proper progression of course level (ie, take level 1 courses before level 2, and level 2 before level 3). *Note 3: Timetable- Detail of the class day, week and term would be reflected on the table below. If it is blank, a separate timetable
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Cunard Line, Ltd : Managing Integrated Marketing Communications I. 요약 (Executive Summary) 유럽과 북미를 기점으로 1840년 수상항로를 이용한 증기선박 여행업을 시작한 이래 꾸준한 성장을 해온 Cunard 사는 항공산업이 도래하는 시점에 더 이상 수상항로를 통한 단순 여행업이 성장하기 힘들다는 판단과 함께 발빠른 사업 변화를 통해 대규모의 Luxury Cruse 관광산업으로 비지니스를 변경하였다. 대규모 투자가 요구되는 럭셔러 크루즈 산업에서 초기 투자를 통한 대형 크루즈선을 확보하면서 현재 크루즈 여행 업계를 선도하는 위치를 유지하고 있다. 산업이 발달하면서 부를 축척한 은퇴자들 및 40세 이상의 고임금 근로자들이 늘어남에 따라 자연스럽게 1990년 초반까지 매년 10%씩 크루즈 여행업은 성장을 지속할 수 있었으나, 이라크전과 같은 외부적 요인과 후발 업체들의 저가 가격 정책 및 신규
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advertising because it is trying to sell good and services to customers. Website is a public platform, people want to know more about the product's information that they would find on the website. So this is not only a function as specialized communication but also a exclusively mass mediated for consumers. It can get more external audience. It also can used as tool in public relations because this advertisement has been builded up a positive image for the company it selves by lowering the price
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