As an office junior, I have been given the task to produce a booklet/report detailing methods of collecting business information. I will be explaining how Tesco can gather information about customers and its competitors, for example research methods which can be qualitative, quantitative, primary and secondary. Qualitative Qualitative data cannot be expressed as a numbers. Qualitative data is information about qualities, its information that can’t actually be measured. Example of qualitative data
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| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
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| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
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TESCO PLC is a British multinational grocery and general merchandise retailer. It is a third largest retailer in the world. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK, Ireland, Hungary, Malaysia, and Thailand. Mission Tesco’s business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value
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SAINSBURY’S 3 Introduction 3 External Audit for Sainsbury’s 3 SWOT Analysis of Salisbury’s 5 Fundamentals Areas of Marketing Objectives 6 Marketing Strategies 7 Marketing Mix 7 Reference 8 MARKETING STRATEGY FOR SAINSBURY’S Introduction Sainsbury’s is a chain of supermarkets in the U.K. it is mainly focused on the sale of groceries. The supermarket was established in the year 1869 in Central London. It is the third largest grocery chain in the U.K after Tesco and Asda. It is indicated
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employed • Market Leadership through • Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions • 1998 acquisition of Comptoirs Modernes • 2000 merger with Promodes • 2000 partnership with Maus group to enter to
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profit and non-profit. For example Tesco. Public Sector is usually composed of organisations that are owned and operated by the government for example Hammersmith Academy. Usually the aim of a public service is to provide services to the local community. Private sector aims are mostly to create a profit and provide the best services to their customers and sometimes local community. Influence of Stakeholders. The primary aim of Tesco is to make profit. Customers contribute to profit levels and turnover
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Tesco Company Review Tesco is an international distribution based primarily in the UK, in Ireland and Asia. Its capitalization is 34.84 billion at 11 July 2008 and its turnover is 80 billion Euros in 2008. Tesco is British distribution group and 3rd World Group. Its activity revolves around three areas: distribution in the UK, international distribution and financial services. (Pagano, Margareta, 16 May 1987). The Macro Business Environment of Tesco Group The Macro-Environment consists
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Table of Contents Serial No 1. Task1 Introduction 2. Marketing: Definition Topic Introduction Marketing: Definitions Page No 1. A REPORT OF THE MARKETING DEPARTMENT TO THE CHAIRMAN OF TESCO DATED: 08/10/2013 Lo1.0 INTRODUCTION The ideals of a detailed marketing plan demand a critical approach. The marketing processes, the market environment variables are essentially relevant to the overall ideals of a campaign. In this study it will be important to ascertain certain
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workers and managers, customers and suppliers, and the larger group of people who have some interest in the business. Ethical issues affect all businesses, if a particular business is becoming a victim of bad ethical problems it could close down because the public perception would be very low. But if a company focuses on good ethical actions like recycling and only buying fair trade produce it would increase their popularity with consumers and boost sales. Tesco Tesco PLC is a multinational
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