territories. UPS provides supply chain solutions through supply chain design and planning, transportation and freight services, logistics and distribution services, international trade management, and specialized services. The organization combines sales, marketing, finance, and technology for its supply chain subsidiaries. As a global services enterprise, leveraging technology has allowed UPS to make “small companies look big” as well as be recognized as a comprehensive supply chain partner structured around
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Management COURSE TEAM Course Team Coordinator: Ms. Loo Saw Khuan Content Writer: Dr. Quah Hock Soon Instructional Designer: Ms. Koh Kah Ling Academic Members: Dr. Chuah Poh Lean and Mr. Chong Fook Suan COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Lim Kong Teong, Universiti Utara Malaysia PRODUCTION Editor: Penerbitan Pelangi Sdn. Bhd. In-house Editor: Ms. Koh Kah Ling Graphic Designer: Ms. Audrey Yeong Wawasan Open University is Malaysia’s
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done regarding any new marketing endeavor is to perform a Marketing Audit, in order to obtain clear understanding of the current position of the business and what needs to be done in order to achieve certain marketing objectives. A Marketing Audit can be done effectively using the following steps, we will be applying these steps to our given scenario; The umbrella factory, and since no name was given in the scenario, we shall name it: Rain&Sun. 'R&S' for short. • Assemble an overview of R&S: We
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Decision-Support Systems (DSS) / (Business Intelligence Systems) 5 Operational-level systems 5 Types 5 Transaction Processing System (TPS) 5 Enterprise Applications 5 Types 5 Enterprise Systems / Enterprise Resource Planning (ERP) systems 5 Supply Chain
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6000 employees across Europe are providing sophisticated and benefitable logistic solutions for restaurant chains, catering services and gas station stores. Since its founding in November 1981, HAVI Logistics has provided its clients with all-time carefree distribution services of all food and non-food articles in three temperature classes - deep frozen, cooled and dry - and delivered them to 8,641 locations. HAVI runs 55 distribution centers all across continental
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OVERVIEW India is the fifth largest retail market globally, with a size of INR 16trn, and has been growing at 15% per annum. Organized retail accounts for just 5% of total retail sales and has been growing at 35% CAGR. Though the journey has so far been rather mixed, organized retail is being tipped as one of the biggest gainers from growing consumerism and rising income. India’s robust macro and microeconomic fundamentals, such as robust GDP growth, higher incomes, increasing personal consumption
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CASE STUDY 1 – MCDONALD’S Industry Analysis – Understanding the External Environment Step 1 – definition of industry, its value chain and industry segments Industry | Industry segment | Product segment | Restaurant | Informal Eating Out (IEO) | Fast food | Step 2 – Industry life cycle Maturity 1. Growth rate reduced, revenue increased at a decreasing rate?? 2. Emphasis on cost control and/or product differentiation/market segmentation (e.g. premium Angus beef burger and healthy
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“Lafarge: Business Analysis” Submitted by: Anna Stocker on behalf of Group 1 (Soheil Aly Maher, Ali Jones) Business Analysis and Assessment MSc Operations and Supply Chain Management Student ID: 15940635 Word count: 4,147 August 1st 2012 EXECUTIVE SUMMARY Lafarge desire to be the world leader in building materials, encourages great commitments to customers, employees, and other stakeholders. The organization has developed it’s strategies, geographical focus, product mix and operational
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Value Chain = Supply Chain + Demand Chain: New Approaches to Creating and Capturing Sustainable Value Fanny Thublier(1), Terry Hanby (2) and Yongjiang Shi (2) Arts et Métiers ParisTech 75013 Paris, France (2) Institute for Manufacturing University of Cambridge, Cambridge, CB3 0FS, UK (1) Abstract The purpose of this research paper is to develop a Value Chain conceptual model based on a combined Supply and Demand approach. Drawing primarily from the literature on Supply Chain, Demand
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GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation
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