Contact: Prepared by : ACCA Registration no : Word count : Submission Date : 7485 words Table of Contents Part One: Introduction and Overall Framework of the Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................
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situation which is broken up into 4 parts: Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses of a situation are internal factors that can include the development of a company or program, pricing, distribution, brand awareness, promotion market sharing, and management experience. Opportunities and threats of a situation are external factors that can include market trends, competitive activity, regulatory issues, economic pressure, and social issues. By evaluating a situation
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Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20
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can a competitive advantage be sustainable? Achieved when a firm is able to gain a competitive advantage over its competitors for a considerable period of time. * * STRATEGIC MANAGEMENT PROCESS: 1. EXTERNAL & INTERNAL ASSESSMENT (What are the key strategic factors and issues?) 2. INTENT – Vision, Mission & Objectives. 3. STRATEGY FORMULATION (Evaluation of strategic alternatives & making a strategic choice). 4. STRATEGY IMPLEMENTATION 5. EVALUTATION &
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EXECUTIVE SUMMARY Initially started as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In
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| 2010 | | | [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes
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Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to
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This Iphone4 is from Apple Incorporation, it is such a well branded and known product that even before the product is in Singapore, people have already researched and know the products so well. Therefore in this proposal, we implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness. We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our
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1. Evaluation of the External Environment a. Introduction i. Apple Computers originated in Cupertino, California by three friends, Steve Wozniak, Steve Jobs, and Ronald Wayne. Wozniak was the computer nerd of the three and had been working on a computer design and once Jobs convinced him of finishing his model and selling it to the public the beginning of Apple computers was underway. On January 3, 1977 the hard work of the three friends became Apple Computer, Inc. Soon after
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Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets.
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