303/05 Strategic Management COURSE TEAM Course Team Coordinator: Dr. Chuah Poh Lean Content Writer: Dr. Hasliza Abdul Halim Instructional Designer: Mr. Khoo Chiew Keen Academic Member: Ms Lum Li Sean COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Haji Hamzah Dato Abdul Rahman, Universiti Utara Malaysia. PRODUCTION Editor: Pelangi Sdn. Bhd. In-house Editor: Mr. Khoo Chiew Keen Graphic Designer: Deam Enterprise Wawasan Open University is Malaysia’s
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Case study 2: The death of the iPod Module 2 - External environment Identify the industry, product segment and value chain Apple is a company based in the United States. Apple designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software. mobile communication and media devices What is the current life cycle of the industry? Currently in the decline or renewal stage if its life
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Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an
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Test 1 [pic] Apple Inc. the most famous multinational corporation that designs consumer electronics, computer software, and personal computers in American. Their famous hardware products include Macintosh computers, the iPod, the iPhone and the iPad. These hardware products lead Apple Inc get success and control all the electronic products market. For example from 2007 the first iPhone was sold to now there are over 51 million iphone was sold which mean it control over 16.1% of the cell phone
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Identify the vision, mission, and stakeholders of a firm. Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the firm. Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. Identify various levels and types of strategy in a
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Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an
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Introduction: Apple Company was developed on April 1st, 1976 by co-founders named Steve Jobs and Steve wozniak in Cupertino California. The company was named “Apple Computers” best known for its Machintosh PCs in the 1980s and 90s. The first computer created was the Apple1 in 1976, which did not have much success; in 1978 the Apple11 was introduced to the market and was successful for many years. On January 9th, 2007 “Apple Computers” was renamed “Apple Inc.” to reflect the shift in focus towards
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the relationship between the influence of internal, macro and microenvironment on the product development and the potential success of iPhone 5 in the UK market. The internal environment will be examined by concentrating on product’s strengths, weaknesses, opportunities and threats and its innovative features, using a SWOT analysis. A comparison between previous Apple products and iPhone 5 will be presented. The actors close to the company, the external forces that affect the company’s ability
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5/14/2009 Apple Inc. Case Study Key Success Factors •Expertise in particular technology/research • Proven ability to improve production processes • Customer-need satisfaction • Continued innovation Recommended Strategy Spread out consumer confidence in Steve Jobs to the Apple team and stakeholders Develop and launch the stakeholders. MacBook Air Mini by 2nd quarter 2010 to encourage said consumer confidence in Apple. 1 5/14/2009 Environmental Analysis Internal Positive ●
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APPLE COMPUTER, INC.: A CASE ANALYSIS SWOT analysis and recommendation -------------------- INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005
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