purpose of the term paper is to represents the different types of marketing activities undertaken by carbonated beverage that is mojo by Akij Food and Beverage Ltd to hold customers of Bangladesh. Among various types of drinks mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink. Immediately after the introduction of the brand it became very common among its purchaser because of the high quality and demanding delivery in every corner and junction
Words: 3311 - Pages: 14
PRICING OF A PRODUCT (COCA COLA) Third Semester- Project 1 Submitted by: BACHELOR OF BUSINESS ADMINISTRATION (Working Professional) Department of Business Administration January 2015 Acknowledgement I feel deeply indebted towards people who have guided me in this project. It would have not been possible to make such an extensive report without the help, guidance and inputs from them. Most of my information has been from the net by reading a lot about Pricing of a product in marketing
Words: 7017 - Pages: 29
Global Business Organisations D4X9 35 Table of contents I Introduction…………………………………………………………4 II Basic information about PepsiCo…………………………………4 2.1 Background PepsiCo……………………………………………..4 2.2 First step for entering international market………………………5 III Development of PepsiCo…………………………………………5 3.1 Business structure of PepsiCo…………………………………..5 3.2 Organization’s expansion ……………………………………….6 IV Products of PepsiCo………………………………………………6 4.1 Process
Words: 3568 - Pages: 15
functions in Coca-Cola Beverage Limited planning &organizing process has been highly emphasized. This department has been identified asthe means through which the rapid industrialization and other developmental goals of theorganization can be achieved. This report explores the role of recruitment & selection process of the organization. This report provides a defined role of other departments inthis process, role played by Head Office in this process, internal & external support of different departments in this process
Words: 5362 - Pages: 22
is obvious that ONGC is not slowing down any time soon. When taking into account that it is doing business in what will soon be the most populated country in the world, they will only be growing from here. Our analysis will look at the internal and external factors that affect the business. It will show how strong they are in the Oil Industry but also focus on what they need to do to stay competitive. Strategic Profile ONGC is not only the number one Exploration and Production Company in Asia
Words: 6196 - Pages: 25
OB PRACTICES IN COCA-COLA COMPANY Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………
Words: 4249 - Pages: 17
world’s largest multinational companies and the world’s third largest soft drink marketer (behind Coca-Cola and PepsiCo), with worldwide sales of $4.6 billion, performed in 110 countries. Beverages accounted for 60 percent of company sales and 53 percent of its operating income. Additionally, at that time, Cadbury Beverages, Inc. was the fourth biggest soft drink marketer in the US (behind Coca-Cola, PepsiCo, Dr.Pepper-7Up), with a carbonated soft drink market share of 3.4 percent, and the market
Words: 2906 - Pages: 12
Assessment of environmental issues affecting Coca Cola Provide a detailed assessment of the environmental issues affecting Coca Cola global business and marketing strategy. Given guidance in terms of opportunities or threats they may pose for the company in the future. Lo; illustrate how marketing decisions are affected by various forces in the external business environment “WATER is to Coca-Cola as clean energy is to BP.” So declares Jeff Seabright, Coca-Cola's manager of environmental affairs, when
Words: 7508 - Pages: 31
and responsibilities of marketing in the context of the marketing environment ...... 9 Micro Environment ........................................................................................................................... 9 Macro Environment Factors .......................................................................................................... 10 Marketing and Finance ..................................................................................................................
Words: 6659 - Pages: 27
There are two environment of marketing; the internal and external environments. your job as a marketer is to create effective flow of goods and services from the point of production to your consumers despite various controllable and uncontrollable forces that do militate for or against you while making profit for your organization. The external environment of marketing The external environment of marketing is comprises of those uncontrollable forces outside of your organization. These
Words: 4064 - Pages: 17
