Estee Lauder CASE STUDY ANALYSIS STRATEGIC MANAGEMENT (MGT 658) Prepared by: ACKNOWLEDGMENT Alhamdulillah, first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly and wisely. Besides that
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leadership Approaches to strategy Strategy process • Rational – Ansoff, Chandler, Porter’s five forces • Processual – emergent strategies • Others – evolutionary, systemic • External environment – PESTEL (opportunities; threats) • Internal environment – strategic and operational drivers, people/organisational drivers (strengths; weaknesses) • Evaluating and selecting growth options –
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Organizational History and Current State of Affairs This portion of the paper will include key information about Delta Air Lines, Inc. (Delta): (a) history; (b) culture; (c) important leaders over the years; (d) current products and service offerings: (e) target markets; and (f) methods of product and service delivery. History This section describes the history of Delta. The company was founded in Macon, Georgia, in 1924, as the world’s first crop-dusting service, Huff-Daland Dusters. The
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which provide better facility and quality * Competitor Strategy * New regulation from government * Social Media complain * Changing Economic Stabilities | Range Score 1 – 5 1 Worse 2 Bad 3 Moderate 4 Good 5 Excellent Internal Factor Evaluation Matrix Strength Element | % | President University | Binus University | Bunda Mulia University | Accreditation | 20% | 3 | 0.6 | 3 | 0.6 | 2 | 0.4 | Location | 10%
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1. External Factor Evaluation (EFE) matrix Factor Weight Rating Extended Opportunities: More people are skiing and snowboarding 0.15 4 0.60 Professional are vacationing more in Canada 0.10 3 0.30 Canadian exchange rate made the price for skiing and accommodation much less than the US or Europe 0.14 4 0.56 Best places to ski, eat and drink 0.15 4 0.60 Corporate meeting and conferences held in Whistler 0.13 4 0.52 Threats: Competition 0.03 2 0.06 Slow down in consumer spending 0
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the first to enter international market such as India to gain a head start over competitors. - Build on growing desire for Western brands. - Take advantage of higher coffee consumption rates in different countries. II. External Factor Analysis External factors | Weight | Rating | Score | Opportunities | | | | Expansion into economy level market | .2 | 4.5 | .9 | New products | .1 | 4 | .4 | Expansion into India | .2 | 4 | .8 | Threats | | | | Consumer Trends focusing moving
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Mission, Business definition, Goals and Objectives. Internal Appraisal – The internal environment, organisational capabilities in various functional areas and Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF). Section II Environmental Appraisal—Concept of
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Analysis 2 3.1.1 Porter’s five forces 2 3.2 Strategy Description 4 3.2.1 Ansoff Matrix 5 3.3 Strategy Evaluation 5 SWOT analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7 3.4 Strategic Issues 8 3.5 Strategic Recommendations 8 4. Strategy formulation 9 5. Strategy implementation 12 6. Conclusion 14 References 15 Table of figures Figure 1: Porter's five forces model 2 Figure 2: Ansoff Matrix 5 Figure 3: SWOT analysis 6 Figure 4: Strategic formulation and implementation
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INTRODUCTION:- COMPANY OVERVIEW About HSBC BANK Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBC's international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries
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Competitive Profile Matrix (CPM) ............................................................................................................... 5 7. The EFE Matrix .................................................................................................................................................... 5 8. Perform an Internal Audit ............................................................................................................................... 7 9. The IFE Matrix .............
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