Marketing Ethics 1 Marketing Ethics in Business Jennifer Rebarchick Marketing MBA Misericordia University Summer 2014 Dr. Gargone Marketing Ethics 2 ABSTRACT The field of business ethics and marketing ethics has evolved normatively and substantively over twenty years since the dawn of Business Ethics Quarterly. (Murphy, P. E.; Business Ethics Quarterly. Oct2010; Vol20; I4 (751-733) 3p. There have been positive and negative developments since
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corporate scandals, during 2001 and 2002 in particular. These accounting scandals have provoked regulators and investors alike to raise serious questions about the credibility of corporate financial reporting and the ethical implications impacting international economic vitality and social wellbeing. Purpose and scope: The objective of this report is to use specific cases in which transparency was obscured to demonstrate the correlation between lack of transparency and scandal and provide that increasing
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Suppliers 17 Shareholders 18 Communities 20 Institutionalization of Ethics 21 Explicit Components 21 Implicit Components 22 Corporate Environmental Management 23 Environmental Policy 23 Environmental Management Systems (EMS) 24 Crisis Management Policy 25 Overall Evaluations and Conclusions 26 Recommendations 27 Works Cited 29 Appendix 32 Appendix A - Cisco Code of Business Conduct 33 Appendix B - Cisco Ethics Decision Tree 34 Appendix C – Cisco Systems Inc. Board of Directors
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conference of CEOs in May 1996 and refers to the fact that management must take good care of the people who do the work and show concern for the communities where they live. The evidence seems clear that those businesses, which actively serve their many customers, employees and communities in creative, morally thoughtful ways also, over the long run, serve their shareholders best. Companies do in fact, do well by doing good! Typically, “social responsibility” is the term used by companies that give
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Social responsibility and managerial ethics You may be wondering, “Why should I care about corporate social responsibility or managerial ethics or whether or not my employees have health care benefits? Aren’t these the types of issues philosophers worry about?” To answer this question, you only need to pick up a recent newspaper or business magazine. Everything from Wall Street trading scandals to accounting frauds at AIG, Lehman Brothers, Enron, Parmalat, Satyam, WorldCom, Tyco, and Global
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or who to turn to when actions are taken against Riordan). Your plan must also include the following: • Enterprise liability • Real and intellectual property • Governance principles of regulatory compliance requirements • The specific international laws or aspects of the law that must be adhered to by Riordan and an outline of these steps for employees to adhere to these laws Format your Corporate Compliance Plan as if you were going to distribute this to the officers and directors of
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ACN Anti-Corruption Network for Eastern Europe and Central Asia Ethics Training for Public Officials A study prepared by the OECD Anti-Corruption Network for Eastern Europe and Central Asia (ACN) and SIGMA, a joint EU-OECD initiative, principally financed by the EU, in co-operation with the OECD Public Sector Integrity Network March 2013 ACN Anti-Corruption Network for Eastern Europe and Central Asia ETHICS TRAINING FOR PUBLIC OFFICIALS A study prepared by the OECD Anti-Corruption Network
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A History of Enron Enron is an energy company based in Houston, Texas that deals with the energy trade on an international and domestic basis. It was formed in 1985 when Houston Natural Gas merged with InterNorth. After several years of international and domestic expansion involving complicated deals and contracts, Enron was billions of dollars into debt. All of this debt was concealed from shareholders through partnerships with other companies, fraudulent accounting, and illegal loans. Enron
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Chapter 1 An Overview of International Business International business – business transactions between parties from more than one country. The global economy – an economy in which national borders are irrelevant The global manager – The early era of international business – Basic Forms of Global Business Activities Exporting and Importing Exporting – the selling of products made in one’s own country for use or resale in other countries. Importing – the buying of products made in other
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..4 Assessment Scheme ...................................................................................................4 Employability Skills.......................................................................................................4 Code of Conduct ..........................................................................................................5 2. LEARNING MATERIALS ............................................................................................6 3. TIMETABLE
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