Chapter 4 Case 3 III. Gold Star Chili: Customer and Market Knowledge Although no discussion questions are raised at the end of the case (a disturbing fact for some students who are overly focused on getting the “right answer”) some issues for discussion would seem obvious. Customer and Market Focus Strengths • Gold Star has segmented its customers into three groups -- franchisees, restaurant customers, and retail customers. They have carefully defined the characteristics of each
Words: 503 - Pages: 3
McDonald’s Restaurants The route to fast food franchising Introduction When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the
Words: 2604 - Pages: 11
[pic] This case was written by Todd A. Finkle, University of Akron, as a basis for class distinction rather than to illustrate either effective or ineffective handling of a business situation. Terry Smith has spent the last six months preparing to purchase a Beanos Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beanos. Then Harris
Words: 5018 - Pages: 21
Kamran Farid (Wikipedia, 2012). After being successful in this original store they set about designing computer systems, training manuals, production and profitability tracking and supply chain management procedures they then entered the business of franchising in 2001 (ediblearragements.com, 2012). I feel that one of the reasons for their success is that they offer an alternative to the floral industries flower arrangements with the bonus that the receiver has a gift they can share with others and it’s
Words: 592 - Pages: 3
Running head: franchising and licensing Name: Course: Instructor: Date: Control over franchisee by the franchisor occurs when the franchisee deals with great amount of tasks for the management of the franchise. The franchisee is not capable of building his own success and customer base for his business. The franchisee is not proficient in run his independent business, therefore involves the franchise to maintain control over his business. The franchisee needs specific information on
Words: 453 - Pages: 2
Spring 2012 Firehouse Subs Case Study Entrepreneurship 351 History Firehouse Subs is a franchise business that serves submarine sandwiches. Robin and Chris Sorensen opened the first location in 1994 in Jacksonville, Florida. Robin and Chris are two brothers that once worked as firefighters in the state of Florida. After sampling other entrepreneurial ventures, the two brothers decided to expound on Firehouse Subs, turning it into a franchise business after a few short years. The Sorenson’s
Words: 620 - Pages: 3
Executive Summary Due to poor financial performance, EasyInternetCafe has decided divert from large cafes to a franchise model with smaller café sizes. Its main goal is also to focus on its core competencies such as the yield management model. In order to do so, it will be outsourcing its non-core competence activities which include logistics. Ingram Micro has been chosen as the logistics provider as they offer more full service activities while remaining at a lower cost than its competitors
Words: 1420 - Pages: 6
............................................................................ 9 4.0 Market Entry .............................................................................................................................. 9 5.0 Opportunity or Franchising ..................................................................................................... 11 6.0 Changes In Business Enviroment
Words: 2935 - Pages: 12
ISSUES IN SELECTING A BUSINESS FORM Entrepreneur: Someone who initiates and assumes the financial risk of a new enterprise. One or more entrepreneurs setting out to start a business should consider the following four factors when deciding what form of business to organize: (1) ease and expense of creation, (2) liability of the owner(s) for obligations of the entity, (3) tax considerations, and (4) the need and ability to raise capital. TRADITIONAL BUSINESS FORMS Sole Proprietorship:
Words: 838 - Pages: 4
Rolando and Rosa have been operating their own hair salon for the past six years. They have been very successful and now are interested in franchising their particular hair system throughout the United States. They are aware that the hair care industry is a $16 billion activity in this country. Rolando and Rosa specialize in hair care for women, men, and children, and believe they can provide their services on a profitable basis for other franchisees. Every franchisor and franchisee must keep a
Words: 924 - Pages: 4
