An Introduction to Franchising Franchising * Franchising is a form of business organization in which a firm that already has a SUCCESSFUL product or service (FRANCHISOR) licenses its trademark and method of doing business to another business or individual (FRANCHISEE), in exchange for a franchise fee and ongoing royalty payment * International Franchise Association (IFA): “A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers
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About Franchising Franchising is a long-term cooperative relationship between two entities—a franchisor and one or more franchisees—that is based on an agreement in which the franchisor provides a licensed privilege to the franchisee to do business. The franchisor grants the franchisee the right to use a developed concept, including trademarks and brand names, production, service and marketing methods and the entire business operation model, for a fee. The franchisee then provides the time, capital
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With your group, consider a fast food chain going into Eastern Europe. Decide on your initial level of desired international involvement and your entry strategy. Draw up an appropriate organizational design, taking into account strategic goals, relevant variables in particular countries in which you will have operations, technology used, size of the firm, and other related issues. Post your organization chart, including a description of operations and rationale. What are some of the major control
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promote domestic exports, the Kansas Department of Commerce’s Trade Development Division sponsors the Kansas International Trade Show Assistance Program. The state government helps small companies grow and be more competitive in the market by giving subsidies, tax breaks, and job trainings, devalue lands so companies can afford them, and lobby companies to relocate to Kansas. 1-8. Franchising is a business arrangement that utilizes an agreement to license, control and protect the use of the franchiser’s
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McDonald’s: From Big Mac to P’tit Plaisir Case Synopsis McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same
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successful lives.” Dwyer-Owens is chairwoman and CEO of The Dwyer Group, a holding company of seven service-based franchise organizations: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International, and The Grounds Guys. Founded in 1981 as Rainbow International, The Dwyer Group’s companies were providing services through more than 1,500 franchises in 10 countries by 2012. Don Dwyer, Dwyer-Owens’ father, fit the profile of an entrepreneur. In his youth, he had a newspaper
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FRANCH BAJAMUNDI, Edgar L. November 19, 2014 BBM0608 Dr. Edita S. Bunuan ____________________________________________________________________________ Assignment No. 1 1. TOP 10 INTERNATIONAL FRANCHISES FOR 2014 |Rank |Franchise Name |Startup Costs | |1 |Anytime Fitness |$78.69K − 371.17K | |2 |Hampton
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1. Franchising can be described as a 'business marriage' between a 'franchisee' and a 'franchisor'. As the franchisee - the purchaser of the franchise - you pay an initial investment for the licensed rights to operate under an established brand, and to be trained and supported by a central franchisor. The 'marriage' is protected by a Franchise Agreement which provides you with an exclusive territory for a set period of time on a renewable basis. Franchising is one of three business strategies a
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expanding businesses. Most of business minded people were selecting the franchising business as their way to expand their profits as well as their wealth. The concrete reason why they were selecting this kind of business is due to systematic management and cash flow which is provided by the franchisors. However, in these competitive markets, they still have their own weaknesses and might affecting failure of the franchising business itself. The weakness is depends in various aspects including
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shaping up. The results of the survey have been broadly categorized under the following heads * Growth drivers for Franchising in India * Franchise Operating Models * Franchisee Satisfaction * Franchisee Support & Relationship Management * Challenges in Franchising * Conflict Management Growth drivers of franchising in India India, with its large population has always been a consumption story and will continue to remain so for the years
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