International Marketing [slide 2-3] International Marketing - is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. [slide 4-5] System of the international marketing 1. External factors When we arrange under surrounding conditions and we can not supervise anything. * Environment; * Institutional factors; * Competition;
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world. Benefits for the firm which do an international expansion: * New and potentially more profitable markets * Increase the firm’s competitiveness * Facilitates access to new product ideas, manufacturing innovations and the latest technology Internalization: doing business in many country of the world, but often limited to a certain region (ex: Europe). A. Industry globalism The strategic behaviour of firms depends on the international competitive structure within in industry
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Book © 2007 International Institute for Sustainable Development (IISD), International Centre for Trade and Sustainable Development (ICTSD) and the Regional and International Networking Group (The Ring). Trade and Environment: A Resource Book Edited by Adil Najam, Mark Halle and Ricardo Meléndez-Ortiz ISBN 978-1-895536-99-7 Published by International Institute for Sustainable Development, International Centre for Trade and Sustainable Development, The Regional and International Networking Group
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Faculty of Law & Management Graduate School of Management CORPORATE GOVERNANCE Lecturer: Richard Underwood Individual essay Bribery, giving and taking, is an unfortunate consequence of engaging in international trade but is necessary to pursue an organization’s objective of maximizing return on investment. Student name: Vu Thi Hoang Yen Student ID: 15994331 Bribery in international trade has become increasingly popular all over the world. When engaging
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Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment
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of the critical aspects of British Petroleum’s internationalization process, the implications it holds for the international business environment and achieving their internationalization objectives through contemporary context. Overview of organisation When discussing globalization it is critical to emphasis the importance a multinational corporation holds over the international business environment. A Multinational corporation (MNC) is an organisation that has registered facilities and
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P3 Describe how the environment and culture of another country affects a business operating internationally I am going to discuss how the environment and culture of India and China affect businesses operating internationally. I am going to use Tesco as an example. Environment: Both India and China have been named as countries with the highest expected growth in the next 50 years. India population – 1.1 billion, 1.3 billion. India is democratic, China is communist. (Businesses in India have freedom
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INTERNATIONAL ENTRY AND COUNTRY ANALYSIS A Lecture Programme delivered at the Technical University of Košice Andrew Harrison Formerly of Teesside University, United Kingdom December 20112 Andrew Harrison’s Brief Biography Andrew Harrison was a Principal Lecturer and Subject Group Leader in economics at Teesside University until August 2010 and has been a visiting lecturer at the Technical University of Košice since April 1993. He has also been a visiting lecturer in Germany, Ukraine and Singapore
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involvement in International Business (I.B.) or International Orientation of companies vary widely. • Company re-orient/re-organise its activities. • It identifies four types of attitudes/orientation toward Internationalisation: o o o o E-Ethnocentric P-Polycentric R-Regio centric G-Geocentric Concept of EPRG orientation/approach can better be understood with the help of table of characteristics cum differences, which is given in the following pages. Have a look! Basis Management orientation
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Syllabus of International Sale of goods (2012-2) NAME OF COURSE International Sale of Goods NATURE OF COURSE Compulsory PREREQUISITES AND BACKGROUND KNOWLEDGE Cultures of international business, business writing in English, import and export laws, international sale of goods, principles of civil law and necessary basics of legal knowledge relating to contract , maritime transportation, insurance, corporate law, partnership, and agency. STUDENTS Law school students LECTURING HOURS 40 hours TUTORING
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