www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 2, No. 2; November 2010 Customer Satisfaction in the Hotel Industry: A Case Study from Sicily Gandolfo Dominici (Corresponding author) Facoltà di Economia, Dip. S.E.A.F., Università di Palermo viale delle Scienze ed.13, 90128, Palermo, Italy E-mail: gandolfodominici@unipa.it Rosa Guzzo Facoltà di Economia, Università di Palermo, Viale delle Scienze ed.13, 90128, Palermo, Italy E-mail: rosyguzzo@hotmail.it Abstract In order
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Coca Cola’s International Strategy Table of Contents Introduction …………………………………………………………………………...…. 3 Coca-Cola’s International Strategy ..............................................................……….……. 4 Effective branding…….............................................................................................…….. 4 Quality Production ………...…...……………………………………………...………… 6 Good marketing Strategy……………………………………………………...…..………6 Global availability………………………………………………………………
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Research Paper Outline: Valve’s Successful E-sports Marketing strategies For Dota 2 Thesis: Valve is successful in promoting its video game Dota 2 by using e-sports as an important part of its marketing strategies. Its strategies include hosting the tournament, cooperating with different broadcasting platforms and packaging e-sports players. I. The first key component of the Valve’s e-sports marketing strategies is hosting an annual Dota 2 international tournament in the last four years. A. This game
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second-largest food company only next to Nestle over the world. Krafts foods is one of the international food giants that enter into China market in the earlier times since China implements the reforming and opening up policy. It now boasts the biggest market share in China in two major categories: cookies and powdered beverages. Krafts has many advantages over other local food corporations and even some other international food giants. In the first place, since Krafts arrived China at an relatively earlier
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Discussion Questions 1. In your opinion, has the New Zealand Heritage Park Selected the right market targets? I believe that the international tourist market is the most important for the New Zealand Heritage Park to target. International tourists are those who are visiting New Zealand on holidays, their primary objective is that of enjoyment, relaxation and experiencing something different to that which they are used to. The New Zealand Heritage Park is a place which allows them to do just that
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and international marketing A Activity 19.1 − answer provided on Student’s CD-ROM. Activity 19.2 (page 374): Zumo the energy drink 1 As a business analyst, write a report to Zumposa’s board of directors recommending an appropriate marketing strategy for this product in your country. It should contain: explanations of global marketing and localisation; advantages and disadvantages of both strategies for this product in your country; details of the changes you would recommend for the marketing strategy
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just starting. However we expect that once Caterpillar through its dealership in Juba establishes itself, we will be in position to make a large impact on the market. Our dealership will manage the field marketing implementation while our corporate marketing division will manage the overall marketing strategy. Caterpillar will use its wide presence in the region to achieve a quick impact on the ground by availing equipment and after sales service. Organizing, Caterpillar has no recognized competitor
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Global Marketing The foreign marketing involvement of a manufacturing company may widely vary from a state of no direct involvement to a state of total involvement. Several types of involvement are generally observed, even though they are not mutually exclusive nor sequentially progressive. Depending on the kind and degree of its involvement in foreign marketing, a firm has to re-orient and re-organize its activities to cope with different levels of operational responsibilities inherent in such
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Marketing Processes and Consumer Behavior Chapter Overview Many students think that marketing is merely sales or advertising. Actually, sales and advertising are just a small part of the overall marketing process. Think of a product that you buy often. You might not realize that everything about that product—from the time it is created, produced, packaged, and shipped to you—involves various facets of marketing. This chapter explains the concept of marketing and discusses the five forces
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International Journal of Hospitality Management 29 (2010) 405–412 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry Po-Tsang Chen *, Hsin-Hui Hu Ming Chuan University, Hospitality Management, 5 De-Ming Rd., Gui-Shan, Taoyuan 333, Taiwan A R T I C L
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