The effect of E-marketing on the marketing performance of Small Business Enterprise: A comparative study between Egypt and the UK. HATEM EL-GOHARY Bradford University School of Management School address : EMM Lane, Bradford, West Yorkshire BD9 4JL, UK. Mailing address : 24 Laisteridge Lane, Bradford, BD7 1QT, West Yorkshire, UK. Telephone : +44 (0)7878470306 Fax : +44 (0)1274 546866 Email : h.o.a.elgohary@bradford
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A STUDY ON MARKET RESEARCH ON SALES PROMOTION OF ELECTRONICS PRODUCTS IN DELHI FOR VIDEOCON INTERNATIONAL LTD. BY LALIT KUMAR MEHTA This is submitted on partial fulfillment of the requirement for the MASTER’S DEGREE IN BUSINESS ADMINISTRATION to the AMERICAN INTERNATIONAL UNIVERSITY OF MANAGEMENT & TECHNOLOGY CALIFORNIA, U.S.A. _____________________________________________________ MODERN INSTITUTE OF MANAGEMENT (M.I.M.) NEW DELHI, INDIA STUDENTS DECLARATION
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Business Administration Program (Major: Marketing) Fall 2007 KYUNG HEE UNIVERSITY Seoul, Sth Korea International Exchange Program (Major: International Business) Work Experience Dec’12-YTD LVMH (MOËT HENNESSY – LOUIS VUITTON), Industry: Luxury Marketing Dept: Brand Manager DOM PÉRIGNON & KRUG Mission: 1) Development of long-term Marketing strategy to drive sustainable growth and achieve the expected
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Entering the workforce or continuing on the education path are the main choices available. Those who finished college a long time ago may also be looking for a change or a chance to learn something new. Though there are many personal reasons a person might pursue a graduate degree, there are also several common reasons people seek out higher degree programs. After working over the years, I decided to pursue MBA because I realized that by completing my MBA, I will have a better career opportunity
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Wal-Mart MKTG305-06 Marketing Management Abstract Wal-Mart is a Fortune 500 international country with 5,651 stores in 26 countries. Wal-Mart is located in different countries, possibly under a different name. This paper will discuss the four Ps of marketing and any differences observed in making this company international. Wal-Mart Wal-Mart is a Fortune 500 international business. Wal-Mart employs 780,000 associates in 5,651 stores in 26 countries. The main corporate office of
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Corona Beer: Challenges of International Expansion Corona Extra has been the world’s fourth best selling beer in terms of volume in 2005 due to its strategy in differentiation. Corona marketing campaign of “fun in the sun” and its light and citrus flavor helps products to expand its target customers far beyond its competitors. However due to merger and acquisition that occur in the industry, Corona needs to adjust itself in order to sustain its growth and improve its competitive position. Environmental
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final consumer and the manufacturer stands a group of intermediaries who perform various functions. The intermediaries are referred to as marketing channels, groups of interdependent organizations involved in the process to help make a product or service available for consumption or use, marketing channels (Kotler, & Keller, 2007). Every manufacturer needs a marketing strategy in order to promote their product and make it readily available to the public. So choosing the correct strategy is a critical
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 4, April 2012, ISSN 2231 5780 GREEN MARKETING – CHALLENGES AND OPPORTUNITIES DR.V.MOHANASUNDARAM* *Professor and Head, Vivekanandha Institute of Engineering and Technology for Women, Tiruchengode – 637205 Tamilnadu. INTRODUCTION Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment
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address Pricing Decisions Price floor: minimum price Price ceiling: maximum price Optimum prices: function of demand Global Marketing Chapter 11 Must be consistent with global opportunities and constraints Global Marketing - Schrage Basic Pricing Concepts Market Price Strategy Law of One Price would prevail in a truly global market International trade helps keep prices low and low prices keep inflation in check Global markets exist for certain products—integrated circuits
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Country-of-Origin: An Overvalued Phenomenon? Date: 18 September 2014 Course: Marketing Management Workgroup: 2 Amount of words: 3,487 Authors: Dirk van der Wardt - 10868496 1. Introduction ‘Made in China, something we are proud of’ This sentence is the slogan of MISTERCHI, a company that sells scooters and motors fabricated in China. Their statement is an example of what academics call country-of-origin (COO). Just like MISTERCHI, multiple companies mention COO
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