U06a1 – Integrated Global Marketing Case Study The Coca-Cola Company Terry D. Copeland Capella University MBA 6012 June 28, 2013 Company Selection and Overview The Coca-Cola Company (Coca-Cola) was first established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Initially distributed at Jacobs’ Pharmacy for five cents a glass, the fledgling company sold just nine glasses of Coca-Cola a day for the first year (Coca-Cola, 2013)
Words: 3486 - Pages: 14
International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya
Words: 9881 - Pages: 40
companies expand there client base to a global level. This paper will discuss the standardized marketing strategy of IKEA and evaluate the issues surrounding standardized marketing on a global scale by relating it to multinational corporations alike. Using Hofstede’s Culture theory, it will also discuss whether our cultures of the world are becoming similar, or are we seeing a direct reflection of clever marketing. What standardization (and adaption) could be considered to be: the offering of identical
Words: 1361 - Pages: 6
| 13th April 2012 | 1. Introduction 1.1. Background SIBA International was established in 1992 by current owner and manager Sarabjit Singh. At the beginning the company was mainly dealing with domestic furniture producers. Among few years company’s development expanded from simple Indian handicrafts to carpets , textiles, garments and wide range of fabrics. At present Siba’s products are shipped to many European countries such as Italy, Norway, Greenland, Iceland and Ferro Islands
Words: 8360 - Pages: 34
attempt the following five tasks. State clearly any assumption you make ABP Level 7: International marketing Management Assignment 1. Understand the International marketing Process Learning outcomes and assessment criteria 1.1 1.2 1.3 1(a) 1(b) 1(c) Critically compare international and domestic marketing principles Examine the nature of the growing global market Critically evaluate the practical marketing cross cultural implications of managing operations abroad 1(d) Systematically analyse
Words: 2678 - Pages: 11
International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson
Words: 8805 - Pages: 36
The impact of buyer-supplier relationship and purchasing process on the supply chain performance: a conceptual framework Melody J. Hsiao University of Sydney Sharon Purchase University of Western Australia Shams Rahman University of Sydney ABSTRACT Supply chain performance is a rapidly developing area of research. Many companies are trying to find tools for enhancing performance measures in response to turbulent business markets and for efficiently controlling their business activities. Little empirical
Words: 9092 - Pages: 37
HYGEIA INTERNATIONAL Point of View: Henry Livingston, Vice President of the Africa Middle East Region of Hygeia International Time Context: 1980 Statement of the Problem: To determine whether to venture into poultry production, retain current business position, or to use poultry production as a sales promotion tool to increase profit Statement of the Objectives: * To determine the number of human resources needed for the company to be ready in venturing into poultry production in Nigeria
Words: 1484 - Pages: 6
Fig 1. The Modern Coffee Shop Marketplace A relatively mature market with fierce competition. The focus is on increasing Marketshare, mainly through outlet expansion, Premiumisation of products to Differentiate and increase prices to influence the average spend per visit; along with NPD and creating new channels to new markets, i.e. PRC. Specialists add value through their expertise and dramatic show of Barista skills. Brand Loyalty is low, with consumers under pressure due to static wages/rising
Words: 5042 - Pages: 21
International Journal of Bank Marketing Emerald Article: Does relationship marketing improve customer relationship satisfaction and loyalty? Andreas Leverin, Veronica Liljander Article information: To cite this document: Andreas Leverin, Veronica Liljander, (2006),"Does relationship marketing improve customer relationship satisfaction and loyalty?", International Journal of Bank Marketing, Vol. 24 Iss: 4 pp. 232 - 251 Permanent link to this document: http://dx.doi.org/10.1108/02652320610671333
Words: 10564 - Pages: 43
