Key to key account management: relationship (guanxi) model Y.H. Wong Department of Business Studies, Hong Kong Polytechnic University, Kowloon, Hong Kong Introduction There are three major marketing problems facing most international firms today: the difficulty, arising from product range diversity, of segmenting its customers and maintaining long-term relationships with key customers; second, the obstacles of obtaining long-term business contracts from big multinationals; and third, how do the
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in Practice Human Resource Management Human Resources in Business Strategic Human Resource Management Law for Accountants Human Enterprise Finance and Economics Organisational Excellence and Learning Business Excellence and Quality Management International Financial Management Page 1 of 2 Date Time 12noon 12noon 4pm 12noon 4pm 12noon 4pm 4pm 4pm 12noon 12noon 4pm 4pm 4pm 12noon 12noon 4pm 12noon 12noon 4pm 12noon 4pm 12noon 12noon 12noon 4pm 12noon 12noon 12noon 4pm 4pm 4pm Duration 3 hrs
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Third Semester 3.0.1 International Business - University Assessment 100 Marks Course Content 1. Overview of the International Business Process 2. PEST factors affecting International Business 3. Government influence on trade 4. International Trade Theories 5. FDI 6. Country Evaluation and Selection 7. Collaborative Strategies 8. International Marketing 9. International Trade Agreements 10. International Trade Organizations 11. Forex 12. International HR Strategies 13. International Diplomacy Reference
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Executive Summary Maxtel Technologies Inc., is a large international electronics firm, that manufactures and sales electronic products such as televisions, monitors, printers, handheld products, communication systems, digital cameras, and desktop computers. Maxtel have been in business for over 20 years with business relationships and offices in three regions: North/Latin America region (AMERICAS), the Europe/Middle East/Africa region (EMEA), and the Asia/Pacific region (APAC). Maxtel Technologies
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Global Marketing, Prentice Hall Foster, G., 2005. Managing Expropriation Risks in the Energy Sector: Steps for Foreign Investors to Minimise their Exposure and Maximise Prospects for Recovery when Takings Occur. Journal of Energy \& Natural Resources Law, 23(1) e.V., T., 2014. How corrupt is your country?. [online] Cpi.transparency.org. Available at: <http://cpi.transparency.org/cpi2013/results/> [Accessed 18 Apr. 2014] Hollensen, S (2012), Essentials of Global Marketing, 2nd ed
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ASSESSMENT FRONT SHEET Programme: BTEC Higher National Diploma (HND) in Business Unit Number: Unit 4 Unit Title: Marketing Principles Unit code: F/601/0556 QCF Level: 4 Tutor Name: Siham Aboujanah Email: s.aboujanah@londonchurchillcollege.co.uk Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been
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﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽Lan fl;﷽﷽﷽﷽﷽﷽﷽﷽ HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY HUTECH Institute of International Education and Training --- 000 --- TEN POINTS ANALYSIS OF TOYOTA MOTOR CORPORATION Ten Points Analysis Of TOYOTA Motor Corporation Present by * Tuong Thoai Xuan Doan – 121101201 * Quyen Thi Kim Tran – 121101106 * Kiet Nguyen Tuan Ho – 121101151 * Lam Minh Ho – 121101105
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interaction with the stakeholders. B. Corporate Identity Corporate identity (CI) has been used as the basis for other various corporate level concepts like image, reputation or corporate communications; and is even considered fundamental in corporate marketing field [1]-[2]. The traditional VI perspective sees CI being used at the early stage of organization‟s operation as it becomes the mean for CI transmission e.g. through logos, brand images and other visual manifestations representing them [3]. CI
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Assignment Name : HND IN MARKETING PRINCIPLES Student Name : IGOR Student ID : XXXXX Semester : XXXXX CONTENTS PAGE Introduction 02 A Brief Overview of Nike, Inc. 02 A Brief History 02 Section LO1 - Process of marketing 03 Elements of marketing process 03 Costs and benefits of marketing 04 Section LO2 - Segmenting, Targeting and Positioning 05 Macro and Micro environments factors that influence marketing 05 Segmenting strategies 05 Targeting strategy 06 Buyers’ behaviour
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IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 3, No 2, May 2012 ISSN (Online): 1694-0814 www.IJCSI.org 99 The Influence of Service Recovery Strategies on Word Of Mouth: Views of Mobile Phone Users Samsudin Wahab and Nor Sabrina Norizan Center of Applied Management Studies Faculty of Business Management, Universiti Teknologi MARA 42300 Puncak Alam, Selangor Abstract This study explores the relationship between perceived customer dimensions of justice and word of
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