approximation 1. INTRODUCTION / STARTING POINTS Alpha bank is a Greek bank, which is present in many countries, not only in Greece and Macedonia. It is a successful international financial institution, which is present in Cyprus, Romania, Bulgaria, Serbia, Ukraine, Albania, United States and in Macedonia. In spite of its international presence and tradition, the bank (through its’ acquired predecessor) has been present on the Macedonian market since 1993, it has problems with its perception and
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INTRODUCTION Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it,
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As a leading international food and nutrition company, H. J. Heinz Company has a responsibility to help consumers make informed and healthy choices about diet and lifestyles relative to their health, well-being and overall nutrition. Heinz has established guidelines for all of its units and affiliates worldwide related to the marketing of its products, including the use of public relations campaigns, consumer education efforts and the purchase of advertising time and space during television or radio
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Finals Amos Rolle BA460 Public Relations Professor Emily Hachman 4 January, 2015 Question 1 Imagine you have been hired to manage the PR function for a startup company specializing in environmental concerns and preservation. Develop a high level PR plan that will carry you through the first six months of the company’s launch. Keep in mind initial startup tasks that might include reaching out to key stakeholders or customers, or explaining
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Peter Hertzberg Public Relations Case Study #1 BP’s Loose Lips Sink Ships Assignment: Case Study Paper/Presentation: You will be assigned a case study from the book. You are to read the case, answer the questions at the end as your “paper”. Prepare a summary of what the case was about and how you answered all the questions and turn that summary into a speech. The presentation should be no more than 10 minutes. Please use visuals and a power point for your presentation. The Issue The Deepwater
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Public Relations Name: Institution: 1. Mix of media used to implement public relations campaign There are three main mixes of media that were used in the implementation of the public relations campaign. One of these is the use of television. Today, almost all homes in the country own a television set. It is therefore a very effective method of implementing a public relations campaign. The public relations campaign on television needed especially to be done during prime time (Zhang, 2013
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the Organization: United Auto Workers Union Brief background information Aside from the union that employs almost half the employees of the company I’m currently employed by, the only other union I am aware of that is still unionized is the International Union, United Automobile, Aerospace and Agricultural Implement Workers of America (UAW). The UAW website classifies the Union as "one of the largest and most diverse unions in North America, with members in virtually every sector of the economy
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in topics that have an impact on Nokia’s reputation Creates local materials for locally relevant media activities Localises and distributes international media releases, materials Support in Nokia’s key stakeholder relations (operators, customers, partners, developers, industry associations) Media Relations Develop and implement the full media relations strategy for Nokia in Vietnam Develop and be responsible for all aspects of media coverage. Manage the perceptions of the business by the media
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(Letterhead) 29 October 2012 Mrs. Jane Goh Vice-President of Corporate Social Responsabilities, Asia & the middle east Philip Merit International 25 Navier Road Singapore 234567 Dear Jane, Congratulations with your new job and thank you for your kind request for our assistance in creating a CSR campaign for Philip Merit International in Asia this coming fall. I am flattered that you would include our organization in this project and I am sincerely grateful for the great collaborations
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Lexia Stiell March 24, 2014 San José, Chile - Mine Collapse When delivering any message to an audience it is important to take the gender, ethnic make-up, age and relation to the reason for the message into consideration. When it comes to the Chilean mine collapse, according to Yaxley, a reporter, the timely deliverance of the news concerning the situation was a triumph. She contributes the triumph to the leadership style of Chilean president Sebastian Pineda. His government took control
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