DEPARTMENT OF MARKETING AND BUSINESS ECONOMICS ALBERTA SCHOOL OF BUSINESS International Marketing MARK 644 - X50, Winter 2015 Instructor: Edy Wong, PhD Office: BUS 3 – 21B Phone: 780 492 8137 Email: edy@ualberta.ca Office Hours: By appointment Class Location: Business B 9 Class Times: Wednesday, 6:30 p.m. to 9:30 p.m. Course Duration: January 7th to April 8th, 2015 I. COURSE DESCRIPTION This course is designed to provide students with an understanding of how marketing principles
Words: 2023 - Pages: 9
RSM M.Sc. in Strategic Management Master thesis Learning from M&A: the impact of the different types of distance Dr. Yang Fan (Supervisor) Dr. Jatinder Sidhu (Co-reader) Alexandre Favre ID 402770 Completed the 14th of June 2014 1 Preface: The copyright of the Master thesis rests with the author. The author is responsible for its contents. RSM is only responsible for the educational coaching and cannot be held liable for the content 2 Contenu 1. Introduction .........
Words: 12863 - Pages: 52
product. EXECUTIVE SUMMARY Over the years, the nature and dynamics of Guysuco Company’s engagement with the overseas markets have gone through a shift. Overseas expansion and competiveness are increasingly dependent on firm level capabilities rather on its national traditional products. The process of globalization at Guysuco has led to the development of competitive capabilities which has brought about intense partnership and interaction with global corporations. Additionally
Words: 1881 - Pages: 8
INTERNATIONAL HRM The emphasis throughout this book has been on HRM as it is practice in organizations in the United States. But many of these firms also engage in international trade. A large percentage carry on their international business with only limited facilities and representation in foreign countries. Others, particularly Fortune 500 corporations, have extensive facilities, and personnel in various countries of the world. Managing these resources effectively, and integrating
Words: 11547 - Pages: 47
Japanese market, Subways intends to position itself as a healthy fast-food firm. The firm targets individual customers who have a high level of disposable income. The firm targets customers who have appreciated consumption of fast-foods. In its internationalization process, the management team conducts a comprehensive market analysis in an effort to determine the feasibility of the success. Some of the elements which the firm considers include political and economic stability. 2.1.2 Primary target
Words: 3094 - Pages: 13
behaviour of international firms in socio-political environments in the European Union Amjad Hadjikhania, Pervez N. Ghaurib,* b Uppsala University, Uppsala, Sweden Faculty of Management and Organisation, University of Groningen, Landleven 5, 9700 AV Groningen, Netherlands Received 1 March 1998 a Abstract Most of the earlier studies on international business ignore the influence of the political actors and the environment on the internationalisation of the firm. The focus of this study is
Words: 10413 - Pages: 42
The Globalization and IHRM of Lenovo ⅠIntroduction Lenovo Group Limited is a Chinese multinational personal technology company that develops, manufactures and markets desktop and notebook computers, workstations, servers, storage drives, IT management software, and other related products and services. Lenovo was incorporated in Hong Kong in 1988 under its previous name, Legend.[1] Lenovo's principal operations are located in Morrisville, North Carolina, Beijing, China and Singapore. (Global
Words: 7302 - Pages: 30
ASSESSMENT 1: Internationalization of Business Tutor: Dr Gabor Horvath Date of submission: 16 December 2011 University of Glamorgan Year: 2011/2012 Introduction: This report deals with the internationalization of Elecdyne, a Japanese company, based in Tokyo. Elecdyne has manufactured a broad range of electronic products since 1990. Currently, it employs 100 staff, which produces products such as mp3 players, televisions and hifi equipment. In the moment, Elecdyne supplies
Words: 3312 - Pages: 14
Executing a global growth strategy at Lenovo For the analysis of the process of globalization has been chosen Lenovo, currently classified at 370 in the ranking of Fortune Global 500. It came into existence in 2005 when Legend Holdings acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981. Today, Lenovo is a $21 billion personal technology company and the world's second-largest PC vendor, with more than 26,000 employees serving customers in more
Words: 2307 - Pages: 10
process. To explore this ‘home country effect’, I examine the resources Wal-Mart brought into the German market and their ability to use those resources in the German context. WalMart’s resources were shaped by the market governance regime in which the firm evolved, and not insignificantly, over which it had and has influence. Within this theoretical frame, Wal-Mart’s reliance on the resources of network dominance and autonomous action that made for its success in the USA contributed to unsuccessful strategies
Words: 10244 - Pages: 41
