me is increasing loyalty, customer loyalty is a key ingredient to long-term business success, so HHC’s efforts will pay off in spades. What are HHC's motives in choosing an internationalization strategy for its lower category Hyatt Place brand? In my opinion, there are few motives in choosing an internationalization strategy by HHC. The first one is profit advantage, global market could be more profitable that the domestic. The second is growth opportunity, as announced Steve Goldman, Hyatt’s
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boundaries, and about the underlying motivations. In this paper a characterization of back-shoring as part of the dynamics of firms’ internationalization strategies is offered. Next, building on emerging empirical evidence, open questions are identified and an agenda for research is proposed. KEYWORDS Reshoring Back-reshoring Near-reshoring Off-shoring Internationalization 1. Introduction In the last few years numerous manufacturing companies have announced the return of part of their off-shored production
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Orascom Telecom Case Course: MKTG36048 Date: January 24th, 2012 Sheridan College Executive Summary With Orascom’s Algerian office being attacked and its failure to enter the Indian market, they have a real problem assessing risks in internationalization. The company has done really well locally becoming the market leader within Egypt by owning 43.6% of market share within the telecom industry. Algeria showed the right signs for entry as its GDP increased at a rate of 3.8% per year. There
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SEMINAR IN INTERNATIONAL BUSINESS ( DRS 3283 ) Name : Norsyafinaz Binti Shah Rizal Thomas ID No : 012011110183 Lecturer name : Sir Anuar Sulaiman A research paradigm for international business communication On this journal that can sumarize with this conceptual paper aims to present a research paradigm for international business communication research, with special reference to the problems of Japanese corporations and to develop
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Pre-course Assignment | International Business CASE QUESTIONS Which theory is the best representative of Zara's internationalization? When considering about the internationalization theories, there are three main theories to be taken in to consideration. 1. The Uppsala internationalization model 2. The transaction cost analysis model 3. The network model The Uppsala Internationalization model In this model, a firm is willing to intensify their commitments towards the international market when they
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- Dimensions of market/country attractiveness ‘Fine-grained’ screening As the BERI index focuses only on the political risk of entering new markets a broader approach that includes the competences of the firm is often needed. For this purpose, a powerful aid to the identification of the ‘best opportunity’ target countries is the application of the market attractiveness/competitive strength matrix (Figure 7.4). This market portfolio model replaces the two single dimensions in the BCG growth–share
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Introduction Globalization is an idea whose time has come. From obscure origins in French and American writings in the 1960s, the concept of globalization finds expression today in all the world’s major languages (cf. Modelski, 1972). Yet, it lacks precise definition. Indeed, globalization is in danger of becoming, if it has not already become, the cliché of our times: the big idea which encompasses everything from global financial markets to the Internet but which delivers little substantive insight
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Annual Report 2012 Introduction The International Medical School 2020 project (IMS 2020) aims to harness the ever growing momentum of internationalization in medical training and research and channel this into a quality label that will measure levels of internationalization at medical schools worldwide thus identifying leading international medical schools. In addition and in preparation for this label, IMS 2020 has been developing specialized staff training courses (STCs) for applicant institutions
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started with the launch of the first Zara store in La coruña, north-west of Spain in 1975. At that time the textile maker Amancio Ortega decided to open his own store after years of work in the textile industry. This was followed by the brand’s internationalization at the end of the 1980s and the successive launch of several another retail concepts: Pull&Bear, Massimo Duti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Today, Inditex is considered to be the greatest fashion retail group, and its
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sustainable competitive advantage * Functional strategy for each of the most important value adding activities * Competitive posture, including the selection of competitors to target * Investment strategy Developing an internationalization strategy: Internationalization of things consists in any and all preparatory tasks that will facilitate subsequent localization of said
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