Evaluating Competitiveness Using Fuzzy Analytic Hierarchy Process - A Case Study of Chinese Airlines Abstract With the development of a national market economy, the Chinese aviation industry is now confronted with international competition. Therefore, it is necessary to research the competitive status of Chinese national aviation, as well as advice on how to enhance the competitiveness of the Chinese aviation industry. The main objective of this paper is to propose FAHP as an effective solution
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The Impact of Globalization on Higher Education Abstract: Education is undergoing constant change under the influence of globalization. Globalization brings many positive changes on education. It changes the roles of students and teachers, and shifts society from industrialized society towards an information-based society. It has a great effect on culture and brings about a new form of cultural imperialism. The rise of new cultural imperialism is shaping children, the future citizen of global
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Globalization and Economic Interdependence: 1. What does globalization mean? Globalization is the acceleration and extension of the interdependence of economic and business activities across national boundaries, in other words a development on one side of the globe will have consequences on another. As a consumer, it means more choices, generally lower prices, and increasingly blurred national identity for products and services. How do the statistics of world trade and direct investment show the
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Case Study: The Red Bull GmbH Marketing Strategy Prepared For: Prof. Dr. Christian Schuchardt GLOBAL MARKETING STRATEGIES IMBA 2014/15 International Graduate Center (IGC) Hochschule Bremen University of Applied Sciences Prepared By: Bakaa Chkeir Sahil Sabharwal Eric Branson Smith Khandaker Nazmul Alam Table of Content Part – 1: Introduction Part – 2: Red Bull’s General and International Strategic Approach By Sahil 1-2 3-6 Sabharwal 7-10 Part – 3: Red Bull’s Branding &
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Redesigning retail: Operating model imperatives for international retailers Deploying the right operating model can help international retailers drive profitable growth by balancing customer relevance and operational efficiency across diverse and dynamic markets. Today’s consumers are a formidable bunch. Armed with more information than ever thanks to technology, they shop anytime, anywhere and with anyone they choose. Moreover, choice, convenience and service mean just as much to them as price
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help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Chinese enterprises – firms that are based or owned by Chinese Internationalization- this means globally recognized and expansion of an enterprise.
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BACKGROUND AND PROBLEM IDENTIFICATION Table 1. Grupo Bimbo History |2 |Bimbo was founded on 2 December 1945 with five shareholders. They are all Servitje’s family member. Bimbo | |December 1945 |started with only one brand, 38 workers, and 10 trucks to deliver the bread made in one plant in Mexico City. | | |The first product were white boxed bread and toasted white bread and incorporated more products into its product| |
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The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ...................................
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How the economy affect the marketing mix. Chan Nang Hin, Economic forces include factors that affect how much money individuals, their willingness to spend and businesses can spend and how they choose to spend it, such as income, prices, levels of saving, inflation rate, unemployment rate, levels of debt, availability of credit and distribution of income. These factors have a great impact on potential customers, partners and the company itself. And rarely, yet recently, economic crises
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market but they don’t have the right tools such as language and broad geographic knowledge to start make business in China, that’s why China Trade Marketing, Ltd born. Vision Being one of the first companies to effective support for successful internationalization of companies with specific interest in the Chinese market. In the medium term we expect to cover with our value countries of North, Central and South America. Mission Statement * To provide an excellent service to our customers gain
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