THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION
Words: 15076 - Pages: 61
AFTER THE BAILOUT: REGULATING SYSTEMIC MORAL HAZARD* Karl S. Okamoto ** How do we prevent excessive risk taking in the financial markets? This Essay offers a strategy for regulating financial markets to better prevent the kind of disaster we saw during the Financial Crisis of 2008. By developing a model of risk-manager decisionmaking, this Essay illustrates how even “good people” acting in utterly rational and expected ways brought us into economic turmoil. The assertion of this Essay is that
Words: 26469 - Pages: 106
Service Operations Management (SOM) **Some of my notes are taken from previous MSE/STS notes & Google so don’t worry if you can’t find it in your 6P/RR ** PROBLEM 1 Services Producing Industries: * Wholesale and Retail Trade * Transport and Storage * Accommodation and F&B Services * Information and Communications * Finance & Insurance * Business Services * Other services industries Business Excellence Framework and Awards: Companies known for
Words: 16849 - Pages: 68
Contents Before you begin vii Topic 1: Plan for the new or modified administrative system 1 1A Identify the requirements of the administrative system 2 1B Obtain quotations from the suppliers/developers of systems 10 1C Select a system supplier or developer 14 Summary17 Learning checkpoint 1: Plan for the new or modified administrative system 18 Topic 2: Implement the new or modified administrative system 23 2A Identify and develop implementation strategies
Words: 5743 - Pages: 23
MAKING ENTERPRISE RISK MANAGEMENT PAY OFF Thomas L. Barton William G. Shenkir Paul L. Walker Prentice Hall PTR One Lake Street Upper Saddle River, NJ 07458 www.phptr.com Editorial/Production Supervision: KATHLEEN M. CAREN Executive Editor: JIM BOYD Marketing Manager: BRYAN GAMBREL Manufacturing Manager: MAURA ZALDIVAR Cover Design: TALAR BOORUJY ©2002 Financial Executives Research Foundation, Inc. Published by Financial Times/Prentice Hall PTR Pearson Education, Inc. Upper Saddle River
Words: 73678 - Pages: 295
Customer Relationship Management VSF This book is dedicated to my children Emma and Lewis of whom I am enormously proud. Customer Relationship Management Concepts and Technologies Second edition Francis Buttle AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate
Words: 171161 - Pages: 685
PORTFOLIO MANAGER’S REVIEW A Monthly Publication of BeyondProxy LLC September 30, 2010 Subscribe at www.manualofideas.com When asked how he became so successful, Buffett answered: “we read hundreds and hundreds of annual reports every year.” Edited by the Manual of Ideas Research Team “If our efforts can further the goals of our members by giving them a discernible edge over other market participants, we have succeeded.” Top Five Ideas In This Report Lavendon (London:
Words: 8940 - Pages: 36
The hopeful continent 希望之洲 Africa rising 非洲崛起 After decades of slow growth, Africa has a real chance to follow in the footsteps of Asia 经历数十年缓慢增长之后，非洲真正获得了追随亚洲的发展机会 THE shops are stacked six feet high with goods, the streets outside are jammed with customers and salespeople are sweating profusely under the onslaught. But this is not a high street during the Christmas-shopping season in the rich world. It is the Onitsha market in southern Nigeria, every day of the year. Many call it the world’s
Words: 8356 - Pages: 34
number 01 InsIght Into the onlIne CapItal BerlIn With contributions from Alexander Kudlich, Ansgar Oberholz, Michael Brehm, Mathias Döpfner, Carsten Maschmeyer, Christian Reber, Jan Beckers, Fabian Heilemann, Fabian Siegel, Florian Heinemann, Ijad Madisch, Jens Begemann, Klaus Hommels, Lukasz Gadowski, Joel Kaczmarek and 85 other great minds. „ BerlIn has the most potentIal of all CItIes In europe“ peteR tHIeL * Peter Thiel, Former CEO of PayPal, first investor of Facebook
Words: 44714 - Pages: 179
in the country comparison - which the recommendation has inclined - is infrastructures. Both countries have the similar relative figures in number of infrastructure such as roadway, waterway and airports. But the infrastructure of electricity and internet/telephone networks seems to be at a higher level in Chile. The analysis of relevant regulations which affect Feltex’ direct investment in Chile shows that the company can gain a huge amount of benefits from the high integration in the international
Words: 8704 - Pages: 35
