of Relevance of New Business Concept 3 Role of the Internet in the New Business Concept 3 Description of the Business Model 4 Description and Justification of the Stakeholders & Target Market 5 Consumer Relationship Management 7 Description of the General Customer Touch Points 7 Description of the Customer Profile & Psychographics of the Target Market 10 Important Image Goals to Ensure Target Market Attraction 11 Internet Branding and Marketing Plan: Strategies for Web Pages
Words: 9950 - Pages: 40
Table of Contents page no. 1.0 Purpose of report………………………………………………..2 2.0 Offline marketing strategy…………………………………….2 3.0 Organization’s resources and capabilities…………………2 4.0 Situation analysis………………………………………………...2-7 5.1 Micro-environment analysis…………………………...3-5 5.2 Macro-environment analysis…………………………..6-7 5.0 E-business Strategy………………………………………………8-10 6.0 Implementation………………………………………………….11-14 7.3 Marketing mix elements………………………………..11-14 6.10 Product……………………………………………………
Words: 5789 - Pages: 24
Steve Jobs, the founder of Apple and the epitome of a creative leader has said, “Innovation distinguishes between a leader and a follower.” A creative leader is an individual who is able to guide a group towards the desired direction using innovative and original ideas. These leaders are generally better equipped to find effective solutions to complex problems and, overall, have a greater ability to impact others. It is no coincidence, then, that new businessmen are taking risks by proposing innovative
Words: 1212 - Pages: 5
Cool Experiences (or Entertainment). The online social networks mirror our offline lives. It all started with CompuServe, which was the first online service to offer internet connectivity, albeit limited access, as early as 1989. It connected its proprietary e-mail service to allow incoming and outgoing messages to other Internet e-mail addresses. In early 1990’s, CompuServe was very popular with thousands of users visiting its numerous moderated forums, which can be called as the father of the
Words: 4837 - Pages: 20
Labor: Looking at any sort of website that concerns employment, whether it be a college’s career page, indeed, or craigslist will instantly prove to you that a Bachelor's Degree makes an individual much more marketable to employers. Most of the jobs that pay over double the minimum wage either require multiple years of experience in the field or a Bachelor’s Degree. Maybe twenty or thirty years ago, an individual could graduate from high school and settle down in a career without having to go to
Words: 1793 - Pages: 8
The Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse? MID-TERM ASSIGNMENT A Paper Presented in Partial Fulfillment of the Requirements of the Robert Kennedy College MBA Course Nr. 57582 - Entrepreneurship Prof. Francois Therin October 27, 2010 1 Declaration of originality of work I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment
Words: 2831 - Pages: 12
office wait times and allows the patient to schedule an appointment, or hold their place in line for urgent care treatment. Once the patient has confirmed the appointment time, the patient is guaranteed to be seen within 15 minutes upon arrival. Internet registration for non-life threatening emergency department services that allows patient and family to avoid dreaded time in a waiting room. The concept of Quick2treat follows current technology for real-time online status reporting used by the airport
Words: 4295 - Pages: 18
stock market. Since January, the stock market goes up, so maybe this stock market bulls will keep running in the whole year, especially, the Dow Jones Industrial Average is increasing dramatically, from 12520 in July 2012 to 14275 today. Source: Google Finance One potential reason for the optimism is a positive sense of global economy in the future; the euro zone is not going to break up, because in September 2012, European Central Bank promised unlimited bond-buying to keep the euro together;
Words: 4577 - Pages: 19
what cannot be denied is HUL’s early recognition of a marketing channel – Conversational Marketing - that is moving towards becoming the trend for marketing and brand building in 2012. The launch of Orkut in 2004 (later in India in 2006) and the rise of Facebook’s usage as everyday’s must activity, paved the way for a new kind of a marketing channel which we all know as “Social Media”. Today almost each brand has their own Facebook page which is “liked” by fans, where the brand gets promoted each
Words: 2212 - Pages: 9
Introduction 8-11. Methods 9. i) Inclusion & Exclusion Criteria 10. ii) Limitations of Search 11. iii) Critical Framework 12-26. Critical Review of the Data 13. i) Study Aims & Design 19. ii) Sampling & Controls 25. iii) Results 27-36. Discussion 32. i) Implications for Practice 37-41. References 42. Appendix 1) – The Four Stages of Research 43. Appendix 2) – Database Search (Hard Copy Only) 44-49. Appendix 3) – Example (1) Using the CASP Framework 50-55
Words: 2689 - Pages: 11
