in accordance with long-term phased implementation plan. Quarter Projected Budget Projected Profit/Loss Projected Website Rank 1 $90,000 ($22,000) 39 2 $50,000 $210,000 22 3 $65,000 $407,000 13 Resources Primus Securities will hire technology professionals. The technology team will initially include a system administrator, webmaster, and a maintenance programmer, and it should be expanded as necessary in the future. As new features are being implemented, the team would grow to potentially
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Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal
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Infotech | 5 | Process- Marketing and Pricing strategy | 6 | Overview of Zenith Infotech | 7 | Learning | 8 | Future scope | 9 | References | Executive summary Time-to-market, more flexible support for business strategies by IT, and faster response time to competitive conditions are combining to accelerate cloud computing adoption today. This report aims to learn the major aspects of IT sales especially in cloud computing, which involves understanding the technologies involved in the functioning
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Internet Technology, Marketing, and Security Alicia Cann Dr. Paul Rossman 12/16/12 In this paper, I will evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I will then analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. I will assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. I will research two other businesses that have used
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Can you run your company out of your pocket? Discuss how smart phones, tablets, and other mobile devices can be used in running a business. Consider all types of devices With increase in the technology of smart phones, tablets and other mobile devices, the people are going more mobile. With use of smart phones, everybody is accessing their email accounts and contacts. With the use of some remote access tools, we should be able to access our desktop remotely in our mobile device and access from
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Electronic commerce (EC) The electronic commerce can be defined as very broadly as the exchange of goods, services, and money among firms, between firms and their customers, and between customers, supported by communication technologies and, in particular, the Internet. Internet and World Wide Web Capabilities Information Dissemination means that products and services can be marketed over vast distances Integration–web sites can be linked to corporate databases to provide real-time access to personalized
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E-MARKETING OPPORTUNITIES AND CHALANGES Topic: E-CRM By, Gowthami Budarapu ABSTRACT: Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers - a business' greatest asset. By providing the means to manage and coordinate customer interactions, CRM helps companies maximize the value of every customer interaction and in turn improve corporate performance. E-CRM, or electronic Customer Relationship Management, is an integrated online sales,
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The present paper attempts to analyze the concept of e-CRM in Indian banks from its various dimensions covering specifically its need, process, present status and future prospects. Introduction The advancement in information and communication technology has made the new millennium, emillennium. The dividing line between banks and non-banking financial institutions, like insurance and mutual funds, is getting blurred. Competition from players in the market has resulted into products and services
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capability, and firm performance. Academy of Strategic Management Journal,9(1), 63-81. Chenet, P., Dagger, T. S., & O'Sullivan, D. (2010). Service quality, trust, commitment and service differentiation in business relationships. Journal of services Marketing, 24(5), 336-346. González‐Benito, J., & Suárez‐González, I. (2010). A study of the role played by manufacturing strategic objectives and capabilities in understanding the relationship between Porter's generic strategies and business performance
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found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology. Introduction The Global Mobile Commerce Forum, which came to include over 100 organisations, had its launch in London on 10 November 1997 and Kevin Duffey
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