Advancement, Vol. 1, No. 4, 2008 111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7 8 9 40 1 2 3 4 5 6 711 8 327 Motivators and critical factors in mobile banking communications: the case of Kuwait Alkis Thrassou* Marketing Department, School of Business, University of Nicosia, Cyprus, 46 Makedonitissas Avenue, P.O. Box 24005, 1703 Nicosia, Cyprus Email: thrassou.a@unic.ac.cy *Corresponding author Lijo Raju Philip 13A, Tzarevo Selo Street, Floor 2, ap.4, Krasno Selo
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Without her encouragement and guidance, this project would not have materialized. The guidance and support received from all the members who contributed to this project, was vital for the success of the project. This project highlights the emergence of Internet banking and the growing dependence of Net banking by various Institutions. It also showcases the challenges faced and the opportunities available. INDEX TOPIC
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allowed Best Buy to take advantage of the high growth in China as well as sustain growth in the more mature markets in the United States and Europe (Datamonitor, 2011). How Best Buy differentiates itself Best Buy utilizes an overall customer-centric marketing approach using local demographics to tailor products and services. This creates customer loyalty and attracts more affluent customers that need advice as well as setup which cannot be offered by a discount online site. Best Buy has a technically
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Rationale for the inclusion of the course/module in the programme : This module is designed to provide an insight into the area of e-commerce. Electronic commerce lies at the forefront of modern marketing and strategic management, altering the competitive landscape for large and small corporations alike. The Internet and new media are reshaping industries, creating new opportunities, and challenging existing commercial models and relationships. Total Face to Face Total Total Student Learning Time (SLT)
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3 CHAPTER CHAPTER OUTLINE ■ ■ ■ E-Business SE C T ION 3 .1 Bu si n e s s a n d th e I n t er net SECTI O N 3. 2 E- Busi ness D i s r u p t i v e Te c h n o l o g y Evolution of the Internet Accessing Internet Information Providing Internet Information ■ ■ ■ E-Business Basics E-Business Models Organizational Strategies for E-Business Measuring E-Business Success E-Business Benefits and Challenges N e w Tr e n d s i n E - B u s i n e s s : E-Government and M-Commerce ■ ■ ■
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3 CHAPTER CHAPTER OUTLINE ■ ■ ■ E-Business SE C T ION 3 .1 Bu si n e s s a n d th e I n t er net SECTI O N 3. 2 E- Busi ness D i s r u p t i v e Te c h n o l o g y Evolution of the Internet Accessing Internet Information Providing Internet Information ■ ■ ■ E-Business Basics E-Business Models Organizational Strategies for E-Business Measuring E-Business Success E-Business Benefits and Challenges N e w Tr e n d s i n E - B u s i n e s s : E-Government and M-Commerce ■ ■ ■
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Marketing management Marketing Management Answers Semester-1 Marketing Management Section A Part One 1. Production concept. 2. Consumer. 3. Reference groups. 4. Product life cycle. 5. Brand identity. 6. Price discrimination. 7. Strategic channel alliance. 8. Transportation. 9. Informative Advertising. 10. Sales forecasting. Part Two 1. Consumer is the most important person. The business revolves around the consumer. So, while operating as a firm, it is essential for the firm to gain
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V.Srikanth & Dr.R.Dhanapal A Business Review of E-Retailing in India V.Srikanth Assistant Professor / MCA Dept PES Institute of technology, Bangalore-560085, India vedanthamsri@yahoo.co.in Dr.R.Dhanapal Professor, Department of Computer Applications Easwari Engineering College, Ramapuram Chennai - 600089, Tamilnadu, India drdhanapal@gmail.com Abstract As a professor in computer science I am very much interested in training my students in e-Commerce and prepared myself for an in
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commercial transaction that includes the transmit of information across the Internet. Electronic commerce has expanded quickly over the past years and is anticipated to continue at this rate, or even step-up. The innovatory development of network technologies began electronic commerce as a global trend. E – Commerce utilizes electronic systems for not only buying and selling of the goods and services but also in marketing, supply management, fund transfer. Today most of the businesses rely on electronic
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Importance of information technology to business organizations? Information Technology (IT) is: "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." In short, IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit and retrieve information, securely. Today, the term Information Technology has ballooned to encompass many
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