Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery
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Long Term Aim of Business 2 Objectives 2 3) Market Analysis 3 Target market 3 Targeted share 3 Competitive advantage 3 Pricing and Gross Margin Targets 3 4) Marketing/Sales Strategy 4 Marketing strategy 4 Revenue Sources 4 Sales Strategy 4 Pricing Strategy 4 5) Staffing and Operations 5
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marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as
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Question 1) (10.5/12) Cloud computing is where software and storage are provided by internet services and are accessed with a web browser. RDM would pay a fee to the supplier that would be far less expensive and time consuming then if they continue in their current situation. RDM remote access systems for consultants are unreliable, they has employed a local IT contractor to maintain its internal system which includes backup files on a weekly bases. The backup protocol is old and once per week
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network security. We will identify one current use of computer and network security and provide an example of this concept in practical use. A discussion of attitudes towards computer and network security will be made and justifications towards the attitude. We will explain the fundamental strengths and weaknesses toward computer and network security and will provide expert views regarding computer and network security. An overview of the origin and history of computer and network security. Lately
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Functional Design for a Web-site Submitted: June 16, 2010 Functional Design Overview Company Information Care4Kids Medical is a new non-profit healthcare institution offering international best practice pediatric services to the population of Mangrove Island(fictitious), with a goal of providing state of the art compassionate health care for a population ranging from newborns to young adults. The physicians and staff strive to maintain a personal and individual relationship with all
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| PAPER TITLE: “HUMAN RESOURCE CHALLENGES IN E-COMMERCE” ABSTRACT: E-commerce and Internet technology is changing the face of HR and the way companies do business. New technologies are being developed every day, with each new innovation promising increased employee efficiency and greater and greater interactivity. The impact of these new technologies on the human resources professional is both profound as well as challenging. The challenge is to define what the new
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tool to the area of hospitality and tourism are described in this paper. | Information technology has changed how businesses operate and succeed in today’s global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effect it has on today’s students
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1. Clearly map how EMC has executed customer centricity by providing illustrations of how it differs from a product centric focus on several key dimensions e.g. customer orientation, value proposition etc. (20 points) EMC attributed its success to its "fanatical devotion" to their customers. Customer centricity has been part of their business model since 1988. The company developed specific strategies to differentiate themselves from their competitors. At the heart of this strategy is the Total
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Petronas Malaysia ABSTRACT The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through a mall-intercept systematic sampling distribution of questionnaires. The results indicate that perceived usefulness, perceived ease of use and perceived risk all
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