KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN Faculty of Accountancy, Finance and Business Faculty of Applied Sciences and Computing Academic Year 2015/2016 ------------------------------------------------- ------------------------------------------------- ABDT2043 FUNDAMENTALS OF MARKETING ------------------------------------------------- COURSEWORK SPECIFICATION Coursework Assessment (40%) No. | Contributions to coursework | % of contribution | 1. | Mid-Term Test: Multiple Choice Questions | 25% |
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Dear MBL Student This letter serves to introduce you to the academics in the Strategy, Marketing, Governance, Economics and International Business Area. We also want to share with you our research focus areas to assist you to select a topic for your MBL research report in which we could offer you quality supervision. Should you select to do your research in our area you will work with seasoned academics who has a strong track record of successfully supervising both Master’s and Doctoral candidates
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Chapter 1: Statement of the Problem & Review of Related Literature INTRODUCTION The Bachelor of Science in Accounting Technology (BSAT) is a program that prepares students for a career in the accounting and finance divisions of organizations in the private and public sectors. The accounting courses in the program, combined with business management courses, equip students with the needed skills, proficiency, and intellectual abilities to lead successful careers. But, unlike Accountancy, BSAT
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COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTING KAMPUS SULTAN HAJI AHMAD SHAH RESEARCH PROPOSAL THE IMPORTANCE OF SOFT SKILLS FOR POSTGRADUATES UPON ENTERING THE WORK FIELD RESEARCH METHOD QNTB 313 Prepared by: ASHLEY LOW PIT YEAN (MT 089693) SECTION: 2 BM Prepared for: NORA YUSMA BT MOHAMED YUSOF TABLE OF CONTENT 1. CHAPTER 1: INTRODUCTION Page 2.1. Background of the Study 3 2.2. Problem Statement 4 2.3. Research Objectives
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only helped me better identify my strengths and weaknesses, but also gave me self-confidence and enthusiasm, two key factors for a continual improvement of one's self. The module I have undertaken in the second term, Personal Skills for Business Management Students, has undoubtedly drawn my attention to some of my weak points, such as note taking strategies and paraphrasing, and helped me improve them, as well as acknowledge the importance of developing a workload plan for each assessment. Even though
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managerial issues in the social, political and legal environments of business. Cases and readings emphasize strategies to improve the performance of companies in light of their multiple constituencies, in both international and US environments. Topics include integrated strategy, activists and the media, legislation affecting business, lobbying, regulation and antitrust, intellectual property, international trade policy, and business ethics. Most core courses focus on firms’ interactions with customers
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A Study on “COMPETENCY MAPPING” (TITAN INDUSTRIES LTD., HOSUR) Prepared by RICHA JAUHARI Registration No: 11010121094 Under the Guidance of Dr Debashish Sengupta Prepared by RICHA JAUHARI Registration No: 11010121094 Under the Guidance of Dr Debashish Sengupta In partial fulfillment of the Course-Industry Internship Programme (IIP) in Semester II of the Master of Business Administration (July 2011-13)
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name Learning Institution City, State Date of submission Contents Abstract iii CHAPTER ONE 1 Introduction 1 CHAPTER TWO 3 Literature Review 3 3.1 Introduction 3 3.2 Theoretical Background 4 3.2.1 Marketing Approaches 5 3.2.2 Research Approach 6 3.2.3 Articles and studying Approach 7 3.3.4 Human Resource Approach 8 CHAPTER FOUR 10 Methodology 10 Research Design 10 Data Analysis and Procedures 11 Data Presentation 11 CHAPTER FIVE 12 Findings and Conclusion 12 Conclusion
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Belhaven University 5200 Vineland Rd. Suite 100 Orlando, FL 32811 Traditional Admission Adult and Graduate Studies Admission – Jackson Atlanta Chattanooga Desoto Houston Memphis Orlando Alumni Relations/Development Belhaven Fax Business Office Campus Operations Integrated Marketing Registrar Student Life Security Student Financial Planning Student Development Online Admission Online Student Services (601) 968-5940 or (800) 960-5940 (601) 968-5988 or Fax (601) 352-7640 (404) 425-5590 or Fax (404)
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marketing strategy 2. Apply concepts of market targeting and positioning. 3. Describe a company’s marketing mix. 4. Appreciate how businesses can promote products on limited budget 5. Demonstrate effective writing skills. Course Concepts 1. SWOT analysis (Chapter 3) 2. Marketing targeting strategies (Chapter 7) 3. Positioning (Chapter 7) 4. Value proposition (Chapter 7) 5. Levels of product (Chapter 8) 6. Product lifecycle (Chapter 9) 7. Customer perception of price (Chapter 10) 8. Distribution
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