Make-to-Order Automobiles at GM’s Gravataí Plant1 Introduction In December 2007, 7 years after the launching of the Chevrolet Celta, Roberto Tinoco, the plant director, proudly recalls the inauguration of the Gravataí plant in mid-July 2000, an event that caught the eye of professionals and the academia both in Brazil and abroad. The core notion was: To sell cars made to order for final consumers. The project, known internally by the handle “blue macaw,” is considered to be a true landmark
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and practices. The new manufacturing paradigm, which we conceptualise as integrated manufacturing, focuses upon the lateral flow of products and services, and thereby confronts management accounting ideals of hierarchical flows of information for planning and control. In this chapter, we take a closer look at management accounting research and the responses that have been made to the challenge from the new operational practices. We examine the extent to which changes in management accounting practices
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Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels
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Leece’s Fleeces Business Plan Lisa Bannister (owner) Ltl7lisa78@gmail.com Professor Fields April 14, 2013 Contents 1.0 Executive Summary 3 2.0 Company Summary 4 3.0 Products Offered 4 4.0 Market Analysis Summary 5 4.1 Competition: 5 4.2 Target Market: 6 5.0 Web Plan Summary 8 6.0 Strategy and Implementation Summary 8 6.1 SWOT Analysis: 8 6.2 Implementation: 10 6.3 Marketing Strategy: 11 6.4 Sale
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C H A P T E R 19 International Trade Finance Financial statements are like fine perfume: to be sniffed but not swallowed. —Abraham Brilloff. LEARNING OBJECTIVES ◆ Learn how international trade alters both the supply chain and general value chain of the domestic firm, thereby beginning the globalization process in the trade phase. ◆ Consider what the key elements of an import or export transaction are in business. ◆ Discover how the three key documents in import/export, the letter of
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MCS0021 GM’s Saturn Story: Integrated Strategy for Communication and Brand Building “Untill 1989, Americans thought of Saturn, when they thought of it at all, as the sixth planet from the sun. After 1989, Saturn the planet was preempted by Saturn the brand, a new shape of matter that signaled the comeback of a renovated universe called Detroit.” – Lynn B. Upshaw, Author, Building Brand Identity: A Strategy for Success in a Hostile Marketplace Genesis of Saturn On a wintry day in Detroit,
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STANDARD EDITION Ross Westerfield Jordan FUNDAMENTALS OF CORPORATE FINANCE tenth edition StuDEntS... Want to get better grades? (Who doesn’t?) Prefer to do your homework online? (After all, you are online anyway…) Need a better way to study before the big test? (A little peace of mind is a good thing…) With McGraw-Hill's Connect Plus Finance, ® StudentS get: • Easy online access to homework, tests, and quizzes assigned by your instructor. • Immediate feedback on how you’re doing
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19 Make-To-Order Automobiles 1 at GM’s Gravataí Plant Introduction In December 2007, seven years after the launching of the Chevrolet Celta, Roberto Tinoco, the plant director, proudly recalled the inauguration of the Gravataí plant in mid-July 2000, an event that caught the eye of professionals and academia both in Brazil and abroad. The core notion was: to sell cars made-to-order for final consumers. The project, known internally by the handle “blue macaw,” was considered to be a true
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Peter Meindl Stanfo rd University PEAR SON --------Prentice I-I all Uppe r Saddl e River , New Jersey ·--· -- · - · - - - "ibrary of Congress Cataloging-in-Publication Data :::hopra, Sunil Supply chain management: strategy, planning, and operation I Sunil Chopra, >eter Meind!.-3rd ed. p. em. Includes bibliographical references and index. ISBN: 0-13-208608-5 1. Marketing channels-Managemen t. 2. Delivery of goods-Management. i. Physical distribution of goods-Management
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Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan GB530 DATE: March 6, 2012 1.0 Executive Summary: For Sure is a fairly new organization that specializes in safety. The newest upcoming device is WishChip. WishChip is an inexpensive computer device that will be implanted into the keys of the vehicle. The purpose of the chip is to allow the guardian of the vehicle to set the max speed the car can go. For
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