Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires
Words: 22636 - Pages: 91
Company History: Jarir Marketing Company is a Saudi company which is traded in the Saudi stock exchange (Tadawul). It has a paid up capital of SR 400 Million. The company is known as the market leader of office products, school supplies, books, computers and computer accessories in Saudi Arabia. Also, it is expanding its business in other GCC countries. Jarir Bookstore, the retail division, has more than 20 showrooms and 4 corporate sales offices, whereas, Jarir Marketing, the wholesale division
Words: 839 - Pages: 4
Discuss how the marketing mix strategies are likely to change over burritos’ product lifecycle. Marketing mix strategies are likely to change over burritos’ life cycle as they influence the product’s succession. With reference to Cantinas frozen burritos’, marketing mix strategies help evolve the product’s lifecycle towards the target market. The four marketing mix strategies include product, place, prime and promotion used in each stage of the product lifecycle (Armstrong et al. 2010). A new
Words: 594 - Pages: 3
Marketing Mix Cafe Coffee Day The leading coffee chain across the world, Cafe coffee day has several products which appeal to the Indian audience and it has a price which is very much affordable for the upper middle class of India. The promotions are amazing and it has numerous retail outlets which are growing in number across India. This article discusses the marketing mix of Cafe coffee day. Product: Café Coffee Day product mix constitutes a wide range of products that appeal primarily to Indian
Words: 659 - Pages: 3
Emotiv should pursue the PC platform to launch in the beginning, due to: * Highly involved customer segment of teen and adult hard-core gamers being technophiles who are early adopters, can appreciate complexity of brain control interface games, serving as good incubators for the newly launched technology, and habitually investing in upgrading their P.C.s and gadgets, are less price sensitive, thereby justifying the higher retail price of 399$ and favouring their added expense for EmoKey software
Words: 798 - Pages: 4
Competition, Marketing Mix, and Pricing goes hand in hand with the services of the healthcare provider i choose. Througout this paper you I'll analyze the competitive environment of health s ervices. You will also see the diferent tools of the marketing mix that available. Although many any other healthcare providers have different purposes in objectives. Key Charactics of Services There are four distinctive characteristics of services. According
Words: 254 - Pages: 2
The Extended Marketing Mix also known as the 7 P’s of the marketing mix. The Original 4 P’s of marketing is consists 4 original elements or specific topics. Created by Edmund Jerome McCarthy an American Marketing Professor in 1960’s simplified the marketing mix concepts of these 4 Specific elements. The four elements of marketing mix is: 1. Product (or Service): In this Portion we discuss the aspects of the products deal the specification of actual good of product or services. We have to think
Words: 722 - Pages: 3
COMPETITORS Consumer electronics is a very competitive intensive industry.The industry employs a host of engineers, designers, marketers, salespeople, customer service reps, and finance gurus to continually improve familiar products as well as come up with the next big must-have gadget.We had two options to place against our competitors -1)Creating value by focusing leadership attention on opportunity management or 2) creating value by continuallyreducing costs. But captains of consumer electronics
Words: 1028 - Pages: 5
Compiled by: Gerard Perry Topic: UCB Marketing Mix United Colors of Benetton is a global brand, and one of the most well known in the world, with an international style that combines color, energy and practicality. The womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors. The brand is broadening its horizons, expanding into new areas of merchandise from Home Collection to baby products, travel bags and
Words: 1055 - Pages: 5
Which of the 4P’s is most important? First, let focus on what the “P’s” represent. THE PRODUCT: Exactly what product or service are you going to sell to this market? Define it in terms of what it does for your customer. How does it help your customer to achieve, avoid or preserve something? You must be clear about the benefit you offer and how the customer’s life or work will be improved if he or she buys what you sell. THE PRICE: Exactly how much are you going to charge for your product or
Words: 427 - Pages: 2
