PESTEL analysis | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 4-6 | ------------------------------------------------- Evolutionary Forces analysis | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 6-8 | ------------------------------------------------- Strategic Group
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Company History) 05 a) First Mobile Phone 06 b) GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy
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................................................................................... 4 2.1.2. Products -- iPhone ................................................................................................... 4 2.2 The analyses of apple’s porter 5 forces ............................................................................... 6 2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7 2.2.2. Bargaining Power of Apple’s Customers/Buyers
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ZARA COMPANY PROFILE Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 byAmancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and
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The History, Development & Growth of the Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul
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you studied. Launched in late 2001, the iPod was followed by the iTunes Music Store in 2003 in the USA and 2004 in the Europe – the Music Store being a most important and innovatory development. iTunes was essentially an agreement with the world’s five leading record companies to allow legal downloading of music tracks using the internet for 99 cents each. This was a major coup for Apple – it had persuaded the record companies to adopt a different approach to the problem of music piracy. With the
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Background 2 2.1 Worldwide PC Industry 2 2.2 UK PC Retail Industry 3 3.0 PEST Analysis 5 3.1 Political/Legal Environment 5 3.2 Economic Environment 6 3.3 Social Environment 8 3.4 Technological Environment 10 3.5 Summary 11 4.0 Porter’s 5 Forces Analysis 12 4.1 Rivalry among Existing Competitors 12 4.2 Threat of New Entrants 14 4.3 Threat of Substitute Products 15 4.4 Bargaining Power of Suppliers 16 4.5 Bargaining Power of Buyers 17 4.6 Summary 18 5.0 Conclusion 19 References
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Australia 4 Overview 4 PESTLE 5 Porter’s Five Forces of Competition 6 Firm: Westpac 7 Overview 7 McKinsey’s 7 S Framework 7 Competition Analysis 11 Blue Ocean Analysis 13 SMSF and Strategy Recommendations 13 What is a SMSF? 13 Three tiers of Non-Customers 13 Strategic Canvas – SMSF 14 3 Keys to Success: Tagline, Focus and Differentiation 14 Option 1 14 VRIO 15 Option 2 15 VRIO 15 Appendix 17 Industry Analysis Charts 17 Porters 5 Forces Analysis Detail 20 Westpac Strategic Priorities
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COURSE DESCRIPTION FORM School/Faculty/Institute Sabancı University, Faculty of Management Program B.A. in Management Semester Summer 2014 Course Code MKTG405 Course Title in English Marketing Strategy Course Title in Turkish Pazarlama Stratejisi Language of Instruction English Type of Course Lecture/Seminar/Practical/Fieldwork Level of Course Senior, Junior Intermediate Semester Summer Hours per Week 3 Number of Credits 5 ECTS Grading Mode Letter Grades (A: 100-93, A-: 92-86
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professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” b. Prior to 2013: “The company is committed to bringing the best personal computing, portable digital music and mobile communication experience to
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