to promote gamified social trading platform in a relatively unsaturated financial technology (Fintech) market. Current competitors Trade Hero and Ayondo (TechinAsia, 2016) focus on risk-free stimulated trading aimed towards competition and real life trading connection respectively in the mass market. Thus, in this online trading field, there is a missing social network that integrates gaming features for trading and education through forum sharing for youths. Insights from TradersHub, a failed
Words: 3993 - Pages: 16
U5014042 ENGN2226 Portfolio Analysis of the Impact of Replacing Out-dated GPS Devices in a Taxi Fleet Name: Samuel Stefopoulos Student ID: u5014042 Course name: Engineering Systems Analysis Course code: ENGN2226 Lecturer: Chris Browne Assessment piece: Individual Portfolio Date submitted: 25th October 2013 U5014042 ENGN2226 Portfolio Summary GPS devices have become increasingly common due to the advancements of electronics. They can now be hand-held and are highly prominent on roads. This
Words: 6808 - Pages: 28
The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database
Words: 72152 - Pages: 289
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (American Marketing Association, 2011, Website). “Management process through which goods and services move from concept to the customer. As a
Words: 2457 - Pages: 10
Chapter 1 - Overview of Marketing Marketing: is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * Simply stated, Marketing is all about satisfying needs Inertia to Passion- Peoples feelings for a certain brand fall between inertia (people who dont care) to passion(people who care way to much) An example of this people writing reviews that are happy
Words: 2210 - Pages: 9
Works Cited 13 Wolverine Software, Inc., Marketing Plan Executive Summary Wolverine Software is a mid-sized corporation in the first year of its existence with a new ownership and management teams; it currently operates as a privately held entity. The company currently produces workforce management software used for tracking employees and projects, with approximately 1000 existing clients in every industry imaginable. The business fluctuates with the growth and decline of the economy since
Words: 5572 - Pages: 23
change that may impact on their business. If they pick up a change quickly and respond before their competitors, it may lead to a significant advantage to their business. This is what happened when Woolworths’ managers picked up the trend to the healthy life style before the managers of Coles. The Woolworths’ managers immediately responded by developing a focus on fresh produce, delicatessens, bakeries and dairy. Customers responded by leaving Coles and shopping at Woolworths. Now that Wesfarmers Limited
Words: 6294 - Pages: 26
Q1. What are the different approaches to Globalization? Comment on relevance of Swadeshi movement in today’s Globalized environment. Ans. Globalization has become a ‘magic’ word used to express a change in all areas of life from economy to politics or from social politics to culture. Globalization is the growing role of external factors (economic, social and cultural) in the reproduction of all member of a country to form of a single world market(s) without barriers. 'A global shift'; that is
Words: 6347 - Pages: 26
n a ti o n a l J o u r n a l o f M a n a g e me n t C a s es BOOTSTRAP FINANCING: FOUR CASE STUDIES OF TECHNOLOGY COMPANIES EVA M.TOMORY UNIVERSITY OF TORONTO, CANADA Abstract Innovative businesses, especially in the early stages of their life cycles, often encounter difficulty in obtaining long-term external financing. Their founders tend to seek financing through nontraditional bootstrapping methods to launch their ventures. Bootstrap financing refers to a range of creative ways to acquire
Words: 5292 - Pages: 22
The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2011, Richard Ivey School of Business Foundation Version: 2011-12-20 INTRODUCTION For the management of Nokia Denmark, the question of defining the future strategic directions for its product development activities was a vital issue that boiled down to some key concerns. Nokia Denmark was a subsidiary of the world’s largest telephone manufacturer
Words: 6777 - Pages: 28