P1: Describe how marketing techniques are used to market products in two organisations. In this unit I am going to pick two organisations and describe how marketing techniques are used to market products in these two organisations. The first organisation I am going to choose is Nike. Nike is an American multinational corporation that is involved in the design, development and worldwide marketing and selling of sporting equipments such as running shoes, tracksuits etc. Nike also sells
Words: 7457 - Pages: 30
marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as
Words: 5415 - Pages: 22
on its plentiful experience, technology innovation, and scientific marketing strategy. However, it can be said that the company still needs to consider other strategies to remain competitive in the market because of the cut-throat competition in mobile communication. This can be evidenced by their shares to dramatically down by 20% due to the penetration of their competitor. Nokia must be able to have an intensive marketing plan to ensure success and apparently, their experience to eat the humble
Words: 645 - Pages: 3
A pricing strategy is an important element of marketing mix since apart from being related to the positioning of the product, it has effects on other elements of marketing mix including channel features, promotions and product features. The strategy in its development has some general steps that necessitate following including developing a market strategy, making market mix decisions, estimating the demand curve, calculating the cost, understanding the environmental factors, setting price objectives
Words: 1802 - Pages: 8
Paper According to BusinessDictionary.com, “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s
Words: 1271 - Pages: 6
VersaPhone: Marketing Plan Table of Contents VersaPhone: Marketing Plan 1 Executive Summary 4 1. Situation Analysis 5 1.1. Market Needs 5 1.2. The Market 6 1.2.1. Market Demographics 6 1.2.2. Market Trends 6 1.2.3. Market Growth 7 1.2.4. Macroenvironment 8 1.3. The Company 9 1.3.1. Mission 9 1.3.2. Service Offering 9 1.3.3. Positioning 9 1.3.4. SWOT Summary 10
Words: 5971 - Pages: 24
APNAKAPDA.com | Business Plan | | | Aditya Aggarwal – 4 Nakul Makharia – 30 Niharika Sharma – 35 Pankul Kohli - 38 | | | | Table of Contents I. Executive Summary 3 Concept 6 II. Survey 8 III. Analysis 12 a) SWOT ANALYSIS 12 b) 7 P’s of Marketing 13 c) 5 Forces 17 IV. Competition Analysis 20 V. Marketing Plan 23 VI. Future plans 31 VII. Financials 32 Profit and Loss A/c 33 Balance Sheet 34 Ratios 35 Break Even Analysis 35 Cash
Words: 6597 - Pages: 27
should be who you are not’ Shayne Connell Student Number: 9809317 Case Study GSBS6010 – Foundations of Marketing Theory Due: 11 March 2010 th Lecturers: Penny Crittall and Joel Goodsir Page 113 Table of Contents 1. Executive Summary………………………………………………………3 2. Situation Analysis a. Identification of case issues………………………………....…. 4 b. Analysis of case issues using marketing theory…...........……5 3. Evaluation of alternative courses of action……………………………. 7 4. Recommendations………………………………………………………
Words: 1806 - Pages: 8
stuff, productive mobile apps, has been a part of their daily needs to make their work easier. Sirius Soft Labs will also provide custom mobile app development according to the client needs. It will also provide and wide range of apps development for iphone, Android, Blackberry and other smart phones. Another essential part of the company would be to provide the software solutions of the client. The company will work on custom as well as commercial software development. Latest tools and platform will
Words: 5429 - Pages: 22
Creating a Business Plan By Kannitha, BBU student, Aug 2013 Table of Contents Table of Contents 2 Executive Summary 3 1. Introduction 4 2. Findings 4 2.1 Business plan definition 4 2.2 The important of business plan 5 2.3 Business plan writing technique 7 2.4 Major aspects of the business plan 7 2.4.1 Introduction Page 8 2.2.2 Executive Summary 8 2.4.3 Business Description 9 2.4.4 Products and Services 10 2.4.5 Marketing Plan 11 2.4.6 Competition
Words: 5983 - Pages: 24
