CASE ANALYSIS: Apple Inc. in 2010 MNGT 589 Strategic Management Teacher: Dr Henry Foster Group Members: 201280009 Clara Liaw Tsui Ling 201280026 Huo Yuanyuan 201280014 May Su Thwe Mang Table of Contents Executive Summary 3 Company background/history 4 Mission, Vision and Values 4 Context: External Environmental Factors 6 Internal Environmental Factors 8 SWOT Analysis Strategic Statement Strategic Issues The Conceptual Framework Strategic Alternatives Most
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smartphone markets, along with challenges the company faces (at the time of the study). It will also discuss the leadership of Steve Jobs and the direction Apple has gone in since his departure from the company. Apple vs. the PC In the Beginning When 21-year-old college dropout Steve Jobs and his two friends Steve Woznizk and Ronald Wayne would hang out in Jobs’ parents’ garage, it wasn’t a band they were contemplating forming, but the future of computers as we know
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is exploding and ad revenues should follow We think 2010 marked the crux of the hockey stick for mobile marketing. Smartphones are already 35% of the handset market in the US, Europe and Japan, and tablet computers are now taking off. Apple and Android apps set a new standard, and mobile is now at the forefront of marketers‟ conscience. A $14 billion market – at least – by 2015 This report focuses on marketing, not tech or telecoms, though we incorporate views from Macquarie‟s internet, telecoms
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involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system 2. Remain the pioneer of mobile computing a decade later • Keep the R&D intensity over 8 • Cooperate with both Google and Microsoft to develop products with Android and Windows systems at a ration of 2:1. 3. Transit from 3G to 4G • Develop the under-developed market, China and India, • Co-brand with China
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discussion is about the selling strategy of the product. After that, four competitor company’s profile has been given. Comparison between 4 mobile sets which has identified as the greatest competitor of Galaxy Note II has been given. The sets are, iPhone 5, Galaxy note III and also Xperia Z. 2. Company Profile (Samsung) Samsung Group (Hangul: Hanja: Korean pronunciation) is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries
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rapidly changing environment.” (Higgins, 1995) Having been around since the mid- 1970s, Apple has been a leader in innovation in the electronics and computing industry for quite a while. Their products; Mac Computers, iPods, iPads, the iPad mini, iPhones and other innovations are highly sought after all over the globe. There is no concrete way to determine what will happen to Apple in the future, especially after the death of its visionary and founder, Steve Jobs, in late 2011. A SWOT analysis, when
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mobile platform that Apple provides with its products is “iOS”. This mobile platform is the closed platform that is it is applicable for apple products and only apple apps could work on this. Google: the mobile platform that Google provides is “Android”. This mobile platform is open platform when compared to the mobile platform offered by Apple. This is
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Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California
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2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics
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| Office 365 vs. Google Apps | | Nowadays, traditional official environment is not enough for people doing works. People need more flexible time and sites in order to have communication with their colleagues instead of just sitting in the office. With the Informational Technology boost, Microsoft and Google provide their products that change our thinking about working in the corporation, such as new types of handing up work report, updating meeting information and communication with
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