Mobile Usability Jakob Nielsen and Raluca Budiu New Riders 1249 Eighth Street Berkeley, CA 94710 Find us on the Web at www.newriders.com To report errors, please send a note to errata@peachpit.com New Riders is an imprint of Peachpit, a division of Pearson Education. Copyright © 2013 by The Nielsen Norman Group Senior Editor: Susan Rimerman Copy Editor: Anne Marie Walker Proofer: Emily K. Wolman Indexer: James Minkin Production Editor: Tracey Croom Composition: Danielle Foster Cover Design: Peachpit
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has taken the world of technology by storm with innovative products such as: the Apple Computer, which has since evolved into the MAC computer; the iPod; a music device used by many for the viewing of pictures, videos, and downloading music, the iPhone; an industry favorite, introduced as the world’s first “smart phone”, bridging the cell phone and internet in one device; and the most recent addition to the product line, the iPad; a portable tablet which brings the convenience of a laptop, the internet
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strategy with respect to their developers are similar in the sense that both Apple and Nintendo try to limit some of the value that their developers create. Even though developers create a complementary product (games and apps for video games and iPhones/iPads/etc.) that creates value, neither Apple nor Nintendo lets the developers capture all potential value. Nintendo restricted developer value creation by limiting the number of licenses to be distributed and the number of NES titles that could be
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performance in 2010 improved significantly with sales increasing by 52%, to US$65,225 million. The main factor of the increase in growth was the continued success of the iPhone. 2010 followed a more moderate performance in 2009, when the company was transitioning from sales of desktops, laptops and media players to focusing on the iPhone and iPad as its
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1013 Aurora Blvd., Quezon City ------------------------------------------------- THE BEST SMARTPHONE OPERATING SYSTEM: AN ANALYTICAL STUDY AMONG THE INDUSTRY LEADERS (WINDOWS, IOS AND ANDROID) An Analytical Report Presented to MS. MARCIA ROLIZA M. DEL MUNDO, MA Faculty Member, General Education Department In partial fulfillment Of the requirements in BUSINESS WRITING For the course BACHELOR OF SCIENCE IN INFORMATION AND TECHNOLOGY BACHELOR OF SCIENCE IN COMPUTER ENGINEERING
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Military applications require additional application-level access controls to provide data security. Unfortunately, there are gaps in the application-level security model of the two predominant mobile operating systems: iOS from Apple and Google Android. Our ongoing research1 looks to address these gaps by developing innovative approaches for fine-grained data protection and access control, taking into account mobile device usage patterns, device characteristics, and usability. Mobile Applications
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Apple vs. Samsung’s Environmental /Organizational Pressures for Changes I will select for my course project two top rated companies in the field of computer/mobile technology. The topic is,”Apple’s environmental /organizational pressures for changes vs. Samsung environmental /organizational pressures for changes “. I would discuss both organizations’ overall structure and compare their steps towards environmental / organizational pressures for changes. Apple is a multinational
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| Apple Planning to Enter Pakistan: A Wise Decision or a Mistake? | | | | | Submitted to: Riaz Khan Submitted by: Yusra Naseem Patel (11497) Muzamil Jawed (13532) Tehseen Nazeer (13426) Institute of Business Management | ABSTRACT: This report focuses on Apple, if it is to launch in Pakistan, what could be the issue that Apple will have to face and what opportunities lay ahead where it can find a new niche market. With low tariffs, better geographical coverage and improved
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priorities. Findings reveal that Amazon’s new Kindle Fire edged Samsung Galaxy Tab as the leading Android Tablet in North America, on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally with developers. Microsoft’s Windows Phone 7 also decisively moved ahead of RIM’s BlackBerry OS to become the clear number three mobile OS behind iOS and Android. Appcelerator and IDC also continued their research into how companies are making the move from the
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HTC’s CEO has asked you to help him by preparing an analysis that addresses the following: 1. Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the
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