into the relation ships between an enterprise and marketing. And how marketing guide the company to make the right business strategies. In the research paper, I’m going to analysis the processes of Apple develops and releases the first Generation of iPod and iPhone. Moreover, I’m going to discuss why the business strategies that apple were using were right, by analyzing them with marketing knowledge(to be more specific, the four marketing mixes). I’ll try to guide the topic to prove the importances
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multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976,[1] and incorporated the company on January 3, 1977,[2] in Cupertino, California. For more than three decades, Apple
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year 1999, they came up with an operating system and it was followed by several updates. They built desktops and other portable devices in both the consumer as well as the professional segments. iTunes was launched in the year 2001, along with the iPods. Then after a few years Apple came up with their most innovative device, i.e. iPhone and it helped Apple to gain new heights under Steve Jobs (Elliot, 2012). The niche markets of US and China were flourished with the Apple products and it helped them
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Steve Jobs in California 1973. Apple was first founded of manufacturing the Apple Macintosh computers. In the late 2008 Apple had developed a new technology. They was the first to make a touchable screen on a mobile phone after the innovation of the IPod which was a music player. Apple now enjoys the largest share in telecommunication and computer market. From a mini company in 1973 to the largest corporation in the world by revenue per year which is 32.6 Billion dollars. Moreover apple has an average
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School of Economics, Finance and Management Management Coursework Assignment Unit ECONM1013 MSc in Accounting, Finance and Management MSc in Economics, Finance and Management Unit Leader: Dr Rutvica Andrijasevic ASSESSMENT DETAILS The Unit is assessed through both Group Presentation and Individual Assignment. Group Presentation (25%) of your final course mark: Format: Your presentation is to follow the report format (see Blackboard for more information on the report format)
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Globalization has made a huge impact on underdeveloped countries manufacturing products that are cost effective, labor intense and accommodating to the needs of the consumer. A low cost offshore assembling practice is what companies are looking for in order to make substantial profits and “American-Made” products do not fit into that category. As indicated in the case study , Apple’s iPhone as many other companies have chosen to manufacture their products with the Taiwanese-headquartered company
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Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company
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Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16 Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere
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In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others
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Apple, Inc.’s Ethical and Social Responsibilities Michael A Troyer Strayer University Author Note Professor Dr. Lionel De Souza, BUS508 – Contemporary Business, April 26, 2015 Abstract In this paper, we will discuss the ethical and social responsibility of Apple, Incorporation with respect to its current position and its reputation surrounding these challenges, and whether or not they have met these challenges. We will also look at the current strategies it uses to market its products
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