Enron and Apple – A Financial Tale of Failure and Success Enron and Apple – A Financial Tale of Failure and Success 2 Abstract This paper analyzes accounting concepts that contributed to Enron’s demise and inclusion on the list of Fortune’s top ten largest bankruptcy filings in US, and in contrast, looks at Apple’s inclusion on the list of Fortune’s top ten most admired companies and reason for its success. Enron and Apple – A Financial Tale of Failure and Success 3 The Fall of
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Apples Core products are the Macintosh computer, iPad, iPod, and iPhone. Apple Inc, which is formerly known as Apple Computer, Inc was founded by Steve Jobs and Steve Wozniak on April 1st 1976 and incorporated as computer company January 3rd 1977. Apple Computer was originally a manufacture of computers like the Apple II, Macintosh and Power Mac but, due to the economy, sales began to drop in the 1990s. Steve jobs then introduced the Ipod music player in 2001 which was very successful and led Apple
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whether in electronic devices or software. The personal computers are installed with a world class operating system called the OS X which is highly recommended for publishing and graphic designing. The portable music player category is lead by Apple iPod and the supported online music store called iTunes. The distinctive advertising campaigns and products from its competitors have provided a unique position in the consumers mind.
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The success of Apple’s branding Apple is an American multinational specialized in computer software and consumer electronics. The company is known for its popular products, like the Macintosh computers, the iPod, the iPhone and the iPad. At the moment it is the largest publicly traded company by market capitalization in the world, as well as the largest technology company in the world by revenue and profit (Wikipedia, Apple Inc.). When Apple’s first store in Amsterdam opened at the third of
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Life Cycle Management Analysis for Apple’s iPod MKT / 230 September 6, 2009 Life Cycle Management – Page 2 The Apple iPod allows consumers to download music, videos, and various other entertainment items. The iPod can be seen everywhere from the gym to the local coffee shops. Even automakers have started to install iPod outlets in newer vehicles to draw a new kind of consumers to their autos. This report will provide some insight into Apple’s product objectives, marketing strategies, introduction
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Apple Computer, Inc.: Maintaining the Music Business while Introducing iphone and Apple TV Fannie Person Professor Matthew Ademola BUS499- Strategic Management 10/25/2011 Describe the key strategic challenges facing Apple The technology world is a highly competitive industry and two friends Steve Jobs and Stephen Wozniak founded this company in their garage in 1976. Apple has been very successful in building cutting edge products and developing a brand that everyone
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countries and an online store where hardware and software products are sold. The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, the
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trees like apples do? For Steve Jobs, the CEO of Apple Inc, building the largest consumer base in the industry and the most innovative products on the market was the main target, that he had evidently been achieving since the phenomenal launch of the iPod in 2001. The iPad a new generation of tablet computers that are set to replace laptops, books, and revolutionize the technological industry. It was released on April 2010, and sold more than 3 million units in 80 days. The great amount generated
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Apple’s Biggest Successes and Failures Apple has created a factory built around innovation. It seems to harness creativity, stimulate new ideas, and launches successful, profitable, revolutionary products. I believe that Apple’s biggest success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple, often boasts about the company culture and how it’s based upon
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Historically, what were Apple’s major competitive advantages? Since 1976, the Apple Company used a differentiation strategy on their operations. The company only offer one time which is a computer aiming for the whole market, but they came back to their differentiation very soon. Apple has always been a very innovative PC manufacturer. Although the products have some weaknesses, the innovative role still gave Apple a lot of attention. The major competitive advantages can be divided into
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