Concept Rapport Apple iPhone 3G Groep 4 Jan Bimmerman Jesse Hosman Casper Flart Jochem Davelaar Roxanne Moree Ingram Sarpong Tom Hendriks Chris Wielenga F03B Voorwoord Dit rapport is het verslag van onze analyse met de richtlijnen van “dit is marketing” (HBO marketing boek). Dit verslag is geschreven in het kader van de onderdelen in ons vakdidactiek. De opleiding stelt als voorwaarde dat het verslag voldoet aan de eisen die wij als Ceto’ers moeten beheersen van de macro omgeving
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continually involved stakeholders. Steve Jobs for example was able to convince record companies that online music was the future for their industry. This way, he was able to lead the establishment of the iTunes music store, clearing the way for the iPod, the first successor to Sony’s Walkman. Apple has been able to demonstrate a human-focused technology strategy thereby changing the world through technology. A culture of focusing on the future growing inspiration on
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Case Presentations (50%) (Team) Each team will present a case during the course. The presentation will take between 15- 20 minutes. It should provide 1. summary of the case including information on who the main actors are, what the internal and external environment for this company is and what the key challenges are. You should also try to go beyond the case and make links to the themes in the book on corporate entrepreneurship. Again, presentations should also involve the audience with
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Part A. (A.C 1.1, 1.2, 1.3, 2.1, 2.2, 2.3) (750 words) A new manager is starting in the organisation shortly. You have been asked to provide an outline to this new-starter, so that they can gain some understanding of the organisation in preparation for their start. The information you provide should include: A list of the main products and services of the organisation An identification of the main customers The purpose and goals of the organisation An analysis of a minimum of 4
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more: http://www.businessinsider.com/apples-new-organizational-structure-could-help-it-move-faster-2013-5#ixzz2j52M5w4a Jobs often contrasts Apple's approach with its competitors'. Sony (SNE), he has said, had too many divisions to create the iPod. Apple instead has functions. "It's not synergy that makes it work" is how one observer paraphrases
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devises including personal computer (iMac and Macbook laptops), MP3 player (iPod), mobile phone (iPhone) and their software. The company followed the product differentiation with premium price. Innovation for the best products is the key slogan for the company operation. Apple also followed to build up an ecosystem between its products with the link including iTunes for managing devises entertainment contents, iOS for iPod and OSX for Mac computers. Relation with stakeholders According to
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aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be seen that versatility is a strong suite of theirs. Everywhere you look, an Apple product can be found. From the consumer’s perspective, this is not merely a local market. Not only can you purchase Apple products from Apple
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collaboration created the movie Toy Story, an instant hit and marketing machine. While Pixar made its mark in graphic animations history, Jobs continued his ventures in the computer business, mobilizing many gadgets including the iPod mini in 2004, which was done for Apple. The iPod mini, allowed for a thousand songs to be purchased or downloaded onto a palm size device. Songs could be downloaded via your apple computer, or purchased and downloaded on apples internet based store “iTunes.” Not only did this
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The objective for most companies today is to maximize profit. The iPod has proven to be a major contributor to Apple’s overall revenue growth. However, one issue that we face with the iPod is the ability to obtain new customers. New technological innovations can be a hindering effect on long term profitability. Apple was known for its constant technological advances. Each generation of the iPod was better than the one before it. However, nowadays, consumers are able to download music right on to
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Apple Computer: The iPod, the iMac, and the Business Lessons of Closed Systems Steve Jobs has had much to celebrate lately. But the Apple CEO was particularly happy in February 2006 when he announced that the iTunes Music Store had sold its billionth song, to a teenager in Michigan who had bought a copy of Coldplay's "Speed of Sound". That milestone is all the more impressive when you remember that Apple has numerous competitors in the digital music world. Yahoo music Unlimited and the legal incarnation
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