Mission statement-------------------------------------------------------------------------------------------5 Objectives-----------------------------------------------------------------------------------------------------6 Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7 External analysis * PESTEL analysis---------------------------------------------------------------------------------------8 Strategy----------
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Inc. is an American based multinational corporation, engaged in design, development and selling of personal computers (Mac), media devices (iPad), and portable digital music players (iPod), mobile phones (iPhone). Additionally, Apple sells software (OS X, iLife, iWork etc.) and provides related services (Apple Inc. SWOT analysis, 2012). Personal electronic industry is an ever changing industry given the pace at which technology is changing every day. Apple faces stiff competition from new competitors
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3.2. SWOT Analysis Apple Company intends, produces cell phones, personal computers, music players and related services, networking solutions, peripherals and software. The company’s market position can be measured by its strong operating performance, which has also increased the confidence of investors. On the other hand, company’s margins can be affected by extreme competition (Data monitor, 2006). Table 4: SWOT Analysis of Apple Source: Strategic Management Insight 3.2.1. Strengths ⦁
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the available strategies the report is concluded with the most appropriate strategies which the Apple can use for its marketing of iPhone to the Southeast Asia Market. CONTENTS ACKNOWLEDGEMENT 1 EXECUTIVE SUMMARY / ABSTRACT 2 INTRODUCTION 4 SWOT ANALYSIS 5 PEST 6 MARKETING STRATEGIES 7 * PRODUCT STRATEGIES……………………..………………………………….….7 * PRICING STRATEGIES………………..…………….…………...………………….8 * PROMOTION
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APPLE International Marketing BBM 6 INM By Nazza Contents Page • Introduction – Page 3 – 4 • Market Penetration – Page 4 • Swot Analysis – Page 5 • Brand Loyalty – Page 5 – 6 • Data Bias – Page 6 • Ansoff Matrix – Page 6 – 7 • New product development – Page 7 • Market Development – Page 7 – 8 • Strategies – Page 8 – 9 • Exceptions to Patterns – Page 9 • Positioning – Page 9 • How
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video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power. [pic] SWOT Analysis Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will
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Environmental Analysis: SWOT analysis Strength: 1. Customer loyalty combined with expanding closed ecosystem 2. Apple is a leading innovator in mobile device technology 3. Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 4. Brand reputation 5. Retail stores 6. Strong marketing and advertising teams. Weaknesses: 1. High price 2. Incompatibility with different OS 3. Decreasing market share 4. Patent infringements 5. Further changes in management
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Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND .....................
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them another competitive advantage. Take a look at four factors affect to competitive advantage, it can be seen that all of Apple’s products have very superior quality and innovation. For example, every Apple’s products (Apple PC, MacBook, Apple IPod, IPhone, IPad) bring customers to new experience, change the way people thinking and doing with these traditional products. Apple changes everything when they enter the market and redefine many things in the market. Moreover, with wonderful new experience
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has isolated itself from the version-three rule, by designing a profitable product on the first try. If slight adjustments had to be made, the discrepancies were insignificant from a costly perspective (Enderle, 2004). The production design of the iPod (MP3) was clearly a success for apple, but Enderle points out that another advantage to Apple’s products is the hinges that connect the laptop to the screens. Some advantages to the hinges include that they are protected, and hard to break, and also
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