implementation of csr strategy 1. Introduction Nowadays many authors declare Corporate Social Responsibility (CSR) in strategic terms as it is no longer seen as the invention of some social activist but important source of competitive advantage. However various researchers still struggle to figure out what shape and utility should the tools of CSR have and what implementation model could be the best to fulfill the business objectives. The study aims to demonstrate whether Trompenaars bipolar model of organizational
Words: 4847 - Pages: 20
projects in four key focus areas such as health care, social rehabilitation and rural upliftment, learning and education, art and culture. The Education and Research Department (E&R) at Infosys works with employee volunteers on community development projects. Infosys employees actively participate in the welfare of the local community. Their Development Centers (DCs) in India make a difference through several Corporate Social Responsibility (CSR) initiatives. They organize and contribute to welfare
Words: 1188 - Pages: 5
Sustainability BETTINA HÓDI HERNÁDI ASSISTANT LECTURER e-mail: vgtbetti@uni-miskolc.hu SUMMARY Today, corporate sustainability is one of the greatest challenges facing companies. Therefore, this study aims to show how accounting, as the language of business and the source of information, can meet the criteria of sustainability. This article starts out by analysing the different approaches to corporate sustainability, then it proposes the reinterpretation of the most important accounting principle, the
Words: 6871 - Pages: 28
GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA, GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
Words: 13052 - Pages: 53
BUSINESS ETHICS AND CSR IN THE CONTEXT OF SAMSUNG ELECTRONICS 1.0 Introduction In the 21st century of business, there are number of factors apart from the financial figures that play a vital role for the success story of the business corporations. These factors include the culture adopted by the business, philosophy of the management of the company, code of ethics and standards followed by business. The presence of all of these factors in the business’s ethical guidelines has a significant
Words: 3270 - Pages: 14
Willard 2009; White 2009; Crowther & Capaldi 2008; Henriques & Richardson 2004; Aras & Crowther 2008) The 1987’s Bruntland Report (Our Common Future), by the World Commission on Environment and Development (WCED), identified economic, social and environmental aspects as dimensions present in the concept of sustainability. (Crowther & Capaldi 2008; UN Documents 2011; Filho 2000) [Refer to Figure 2] This TBL reporting standard has been established to expand transparency of corporate
Words: 2991 - Pages: 12
held by many philosophers to be more important than moral conduct. Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?" (Many ethicists assert there's always a right thing to do based on moral principle, and others believe
Words: 7577 - Pages: 31
The aim of this essay is to collate the approach towards corporate social responsibility of two public limited companies, Apple and Samsung, which are both rivals and partners. In present, Apple is suing Samsung for patent breaches, however, at the same time Samsung is a supplier of some key components for Apple’s products. First of all, a basic definition of corporate social responsibility (CSR) will be presented and followed by comparison of the most important CSR initiatives divided according
Words: 1976 - Pages: 8
Article Sydney Morning Herald 2013, ‘Bosch dumps solar business as losses mount’, Sydney Morning Herald, 25 March, viewed 28 March 2013, Summary Bosch, a German Engineering Company, is removing its solar energy business in all worldwide locations early next year after it failed to add value to the organizations portfolio (Sydney Morning Herald 2013). Despite early efforts by management to expand their renewable energies business, most notably Bosch’s 1.1 billion euro acquisition of Ersol
Words: 1388 - Pages: 6
result in high profits Marketing concept- the idea that the social and economic justification for an organizations existence is the satisfaction of customer wants and needs while meeting organizational objectives Market orientation- a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product; it is synonymous with the marketing concept Societal marketing orientation- the idea that an organization exists not only to satisfy
Words: 1319 - Pages: 6
