“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
Words: 12265 - Pages: 50
What is the scope of marketing? 3. What are some fundamental marketing concepts and new marketing realities? 4. What are the tasks necessary for successful marketing management? Reviewing important marketing concepts, tools, frameworks and issues. The Importance of marketing * Creating demand * Introduce and gain acceptance of new products * Increasing demand creates jobs * Allow firms to more engage in socially responsible activities The scope of marketing Marketing is
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development from conception through adulthood, as well as the importance and significance of age. Last, it identifies the issues that may occur during the development of these processes as a result of the many different changes and individual faces throughout a lifespan. Keywords: developmental processes, lifespan, biological, cognitive, socioemotional, significance of age and issues The Nature of Developmental Processes The term “developmental processes” explores the
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ÔØ Å ÒÙ× Ö ÔØ Do agents negotiate for the best (or worst) interest of principals? Secure, anxious and avoidant principal-agent attachment Sujin Lee, Leigh Thompson PII: DOI: Reference: S0022-1031(10)00291-X doi: 10.1016/j.jesp.2010.12.023 YJESP 2600 To appear in: Journal of Experimental Social Psychology Received date: Revised date: 21 August 2010 14 December 2010 Please cite this article as: Lee, S. & Thompson, L., Do agents negotiate for the best (or worst) interest
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Nature vs. Nurture There is an issue that has been conferred upon by philosophers in the past and still so by scientists today. This issue is whether heredity or environment plays a greater role in the determining or shaping of an individual's behavior. It is known as the nature versus nurture debate. Numerous generations before us have deliberated on the reasons behind the development of human behavior. There have been many theories formulated to explain why humans behave the way they do
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Abstract Psychologists agree that our identity form our personalities. Temperament being one of the main markers that each individual family’s parenting style must be adjusted to fit each child’s individual needs. Psychosocial Theory of Erik Erikson must be examined to see which stage deals with molding a young person’s personality, which leads to identity. What challenges do maladjusted children face? How harmful can neglect be to our personality development? The importance of Identity can be dependent
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Psychoanalytic Theory Sigmund Freud assessed his patients using a psychosexual theory of development. He viewed development through a lens of sexuality and sought to interpret how childhood experiences impacted adulthood. He grouped development into four stages: oral, anal, latency, and genital (Friedman & Schustak, pgs. 70-76). Freud felt that most adult challenges originated with a fixation at one of these stages. If I were on Freud�s couch, he might notice my on-going pursuit or �intake�
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future he lacks creativity. Coach Knight has all the qualities of managing people and task. Coach Knight has coordinating, planning, controlling, and organizing. However he does not have good decisions making he is controlling vs leading, he creates conflict and manages vs leading. Coach K has all interpersonal skills needed for communication where as coach Knight is lacking listening he does have the written and oral skills to establish goals for his vision. Finally managing self again coach K
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Effect- a study of expectancy theory and self-fulfilling prophecy If you want to change your situation, you first have to change yourselves; and in order to change yourselves effectively; you first have to change your perceptions. Character vs Personality In order to accomplish being effective as a leader in the
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