The current issue and full text archive of this journal is available at www.emeraldinsight.com/1355-5855.htm Brand extension: using parent brand personality as leverage Angelina Nhat Hanh Le and Julian Ming Sung Cheng Business Administration Department, National Central University, Chung-Li City, Taiwan, Republic of China Brand extension 599 Yueh Hua Lee Department of Business Administration, Tamkang University, New Taipei City, Taiwan, Republic of China, and Megha Jain Department
Words: 9990 - Pages: 40
The field of HRD or Human Resource Development encompasses several aspects of enabling and empowering human resources in organization. Whereas earlier HRD was denoted as managing people in organizations with emphasis on payroll, training and other functions that were designed to keep employees happy, the current line of management thought focuses on empowering and enabling them to become employees capable of fulfilling their aspirations and actualizing their potential. This shift in the way human
Words: 1407 - Pages: 6
Segmentation, Targeting and Positioning LEARNING OBJECTIVES After reading, studying and analyzing this chapter, students should be able to understand: 2.1 The interrelationship among market segmentation, targeting, and positioning, and how to select the best target markets. 2.2 The bases used to segment consumers, including demographics, psychographics, product benefits sought and product usage-related factors. 2.3 Behavioral targeting and its key role in today’s marketing
Words: 9437 - Pages: 38
Self Privileges/Advantages: I believe that my parents, family culture, and being a “military brat”, are advantages that have shaped me into the person I am today. My mom and dad are both very educated, open minded, and involved parents. Their personalities ties in with our family culture. Being the involved people they are; my parents always believed it was highly important to be physically and socially involved. They always made sure I attended summer camps in the summer, sports and clubs during
Words: 1526 - Pages: 7
Leadership and Organizational Success Introduction Leadership has been defined as the process of describing a vision and influencing others to accomplish a mission or assignment (Borkowski, 2009). Being able to adapt and grow is an important component of good leadership because organizations are living entities in the sense that they change and grow over time. This means that leaders have to constantly match the right style of leadership to the present needs of the organization in order to guide
Words: 1151 - Pages: 5
aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and a creative mindset promote individuals’ ability to justify their behavior, which, in turn, leads to unethical behavior. In 5 studies, we show that participants with creative personalities tended to cheat more than less creative individuals and that dispositional creativity is a better predictor of unethical behavior than intelligence (Experiment
Words: 12835 - Pages: 52
Resources Officer to alleviate those conflicts. Conflicts were found relating to how the team would progress through the needed tasks which lead to the completion of the project, differences in acquiring and sharing information, professional conduct, personality differences and differences in mindsets. Recommendations are provided in the report which are presented in order to alleviate the problems and to better the work efficiency of Team Equity of Intelligent Financial Solutions Consultants (Pvt.) Ltd
Words: 5941 - Pages: 24
are important to a counselor practicing in a group setting, however, not all of these areas are applicable to the group counselor. Ethical Issues Unique to Group Therapy Group counseling offers many relationships, in order to assist an individual in growth and problem-solving. During a group therapy session members are encouraged to discuss the issues that brought them to therapy. Members are encouraged and expected to speak openly and honestly during sessions. It is the job of the counselor
Words: 1421 - Pages: 6
Report of my experiences of The Everest group simulation Jialing GUO Z5027270 Executive summary This report is an overview of my group experiences in the Harvard Everest simulation .Everest simulation is group work of students to use their own background knowledge of management attending to reach the summit of the Mountain Everest. It is required to complete by
Words: 3855 - Pages: 16
LIBERTY UNIVERSITY COMPARISON PAPER #2 EFFECTIVE BIBLICAL COUNSELING DAVID POWLISON, M.DIV., PH.D. A PAPER SUBMITTED TO REV. DR. MARIO GARCIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE COURSE PACO 507 LIBERTY BAPTIST THEOLOGICAL SEMINARY BY JOHN M. SIMMS PHOENIX, ARIZONA JULY 04, 2013 Table of Contents Introduction.........................................................................................................................2 Summary of Material………………………………
Words: 1941 - Pages: 8
