Determinants of Mobile Advertising Effectiveness: A Field Experiment _______________ Yakov BART Andrew T. STEPHEN Miklos SARVARY 2012/38/MKT Electronic copy available at: http://ssrn.com/abstract=2029496 Determinants of Mobile Advertising Effectiveness: A Field Experiment Yakov Bart* Andrew T. Stephen** Miklos Sarvary*** March 21 2012 * Yakov Bart (Yakov.Bart@insead.edu) is an assistant professor of marketing at INSEAD, 1 Ayer Rajah Avenue, Singapore 138676. Andrew T. Stephen (AStephen@katz
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better relationships by achieving human objectives, organizational objectives, and social objectives. In this paper we propose to study leadership, motivation and organizational conflict, as among the most pressing issues in organizational behavior. Further, we shall discuss how these issues can be addressed. 1. Critical role of motivation It is critical for managers to understand why and how employees are motivated if they are to make full use of a worker’s capacity to learn and perform. For a
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United Breaks Guitars In March 2008, Dave Carroll, a musician from Halifax, NS and his band, the Sons of Maxwell, traveled from Halifax to Nebraska via O’Hare airport in Chicago. What happened on the journey became the subject of outrage, embarrassment, amusement, and transformed Carroll from country singer
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ratings, agreement between self and other did not influence their motivation. Individuals with more favorable attitudes toward using feedback were more motivated following feedback. We found minimal support for hypothesized relationships between personality characteristics and reactions to feedback. LeadersÕ reactions to feedback were not related to the number of follow-up activities they reported, but were related to the degree of change in ratings over time. Ó 2004 Elsevier Inc. All rights reserved
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Name : Sonika Mishra ID : 89739 Project “Blow UP” 1. What happened with the A - Team? The A - Team was given the first of many tasks to decide how roles would be assigned among the team members, but the venture could never be accomplished because the team succumbed to the conflicts, that aroused due to the diverse backgrounds of the individual members. Based on the various ideas and thoughts, nurtured by their diverse backgrounds, the team could not come together to take a
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Canadian Advertising Success Stories 1999 Lay’s Potato Chips Agency: Authors: BBDO Canada D. McGillivray, R. J. Carscadden, K. Matheson; M. McLaughlin, S. Creet, L. Grossman, K. Callahan, E. Clark, J. Sitrin, D. Remlinger EXECUTIVE SUMMARY 'In revitalising the brand, the goal is not only to generate added sales levels but to have them based upon enhanced equity, a move which involves improved recognition, enhanced perceived quality, changed associations, an expanded customer base and increased
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Chapter 8 – Developing a brand equity measurement and management system * Indirect approach: assess potential sources of CBBE by identifying and tracking consumers’ brand knowledge. * Direct approach: assess the actual impact of brand knowledge on consumer response to different aspects of the marketing program. * Brand equity measurement system: set of research procedures designed to provide marketers with timely, accurate, and actionable info about brands so they can make the best
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The following is an outline depicting a man I personally know by the name of Adam Neuner. I will express the reason for choosing my subject, and many different aspects of his life. My subject is a 30-year-old male that is in a roller coaster ride relationship, while all the while appears to need acceptance in everything he does. Adam is a very likeable person and the mission is for you, the reader, to understand Adam in a way most would only love to be able to accomplish.
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DOES CULTURE MATTER? BY SHRUTI BALABHADRA DM16144 In the yearly part of the 21st century Thomas L. Friedman published the bestseller “The World is Flat: A brief History of the 21st century” which was an international hit. The author stated that the world has become a flat and levelled field with respect to commerce thus in turn giving equal opportunity to competitors across the globe. Further, it stated that we have reached a time where geographical, cultural and historical divisions have
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CHAPTER 1 HUMAN RESOURCE MANAGEMENT Learning Objectives 1. Define the term human resource management. 2. Describe the strategic importance of human resource management (HRM) activities. 3. Explain what career opportunities are available in the HRM field. 4. Discuss the role that specialists and operating managers play in performing HRM activities. 5. List the main objectives pursued by HRM units. Key Terms |HRM objectives
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