Dear Mr. Ned Stark: As agreed, Enclosed is the report you commissioned on March 12, 2015 on the intercultural communication. The report analyses the fundamentals of cross-cultural communication with regards to the Italian culture. The report outlines the most imperative aspects of safe communication within a cross-cultural environment involving Italians where the employees intend to settle. The report further elaborates the challenges of intercultural communication, particularly about the Italian
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products. This effect is higher for the group of countries whose citizens score higher on Schwartz's value scale. In this segment of countries, people are more likely to be affected by what others think, which means that the best approach is to increase social awareness of the relevance of purchasing organic products. Organic products represent a potentially profitable opportunity for companies with an international horizon. Results are also useful for consumers and public administrations. 1. Introduction
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E-commerce Industry Analysis Contents Introduction 2 Industry Background 2 PEST Analysis 4 Political 4 Economic 5 Social 6 Technological 7 Michael Porter’s Five Forces Analysis 7 Threat of New Entrants 7 The Power of Suppliers 8 The Power of Buyers 8 Threat of Substitutes 9 Rivalry 9 Conclusion 9 Bibliography 11 Introduction The objective of this paper is to analyze e-commerce industry in Italy and to determine its attractiveness by applying PEST analysis and Michael Porter’s
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Trend analysis (Technological, markets and societal-cultural trends) One topic that can relate technology, market and social-culture can be social media. Social media has been becoming in one of the best form to create marketing and popularize an idea or project, all the benefits that can be achieve with social media can be adapted and used in the hospitality industry and tourism. The use of social media has been increasing and becoming a powerful tool to do advertisement campaign and reach a
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Phaedra Elliott Professor DuBois International Business 300 6/6/2011 Country Analysis: Italy Introduction: Each country had it own history of economic policies and political climates that make it a good idea to invest in. Countries that have been in existence for centuries and have sustained a power within the entire world are usually the best choices to engage in business with. When determining the business it was unanimously decided that the partners wanted to start a makeup venture
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Cultural Analysis The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of a country’s environment for possible adaptation, and develop a strategic market approach. One further use of the information collected in the preliminary analysis (cultural analysis) is as a basis for country notebook. A country notebook includes a Cultural Analysis, Economic Analysis, Market Audit and Competitive
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|Section |Section Title |Pages | |1.0 |Executive Summery | | |2.0 |Company Data- | | | |Name & Address-
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Country Comparison Factbook France vs. Italy Wine Industry Group 16.4 Bram van Veen Caspar Leusink Muhammad Hafidz Randy Hardja Lecturer: Mr.Drs.HenkRitsema Contents Executive Summary 3 Introduction 4 Methods and Frameworks 5 Hofstede’s cultural dimensions 5 Porter’s diamond 7 Porter’s Five Forces Model of Competition 8 Introducing the Wine Industry 9 Overview of Wine Industry 9 French Wine Industry 10 Italian Wine Industry 11 Country comparison 12 Comparison of relevant
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PEST Analysis for the Apple Smartphone 1) Political Environment From the political point of view Italy is an ideal country where to export our product. It has good international relationships, especially with other EU countries where we are already present and with the USA. There are no restrictions to the importation or the exportation of capitals and goods. The accounting system follows the International Accounting Standards (IAS), the same adopted by all EU countries, and quite similar to
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A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products by Adriana Cordeiro Socha A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Science in Marketing and Consumer Studies Guelph, Ontario, Canada © Adriana Cordeiro Socha, September, 2012 ABSTRACT THE INFLUENCE OF THE CULTURE DIMENSION ‘POWER DISTANCE’ ON PRODUCT CHOICE: A CROSS CULTURAL EXPLORATION OF EFFECTS OF CULTURAL TRAITS ON
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