Journal of International Business Studies (2012) 43, 84–106 & 2012 Academy of International Business All rights reserved 0047-2506 www.jibs.net Multinationals and corporate social responsibility in host countries: Does distance matter? Joanna Tochman Campbell1, Lorraine Eden1 and Stewart R Miller2 1 Department of Management, Mays Business School, Texas A&M University, College Station, USA; 2Department of Management, College of Business, University of Texas at San Antonio, USA Correspondence:
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THE INTERCULTURAL DEVELOPMENT RESEARCH INSTITUTE www.idrinstitute.org U.S.A: 6203 NE Rosebay Drive. Hillsboro, Oregon 97124 +1 503-268-1025 Italy: Via Francesco Arese 16, 20159 Milano +39 02 6680 0486 idri@idrinstitute.org INTERCULTURAL COMPETENCE FOR GLOBAL LEADERSHIP1 Milton J. Bennett, Ph.D. 1 This reading is an edited compilation of two articles by Milton J. Bennett: “Developing Intercultural Competence for Global Managers” in Reineke, Rolf-Dieter (Editor) (June, 2001) Interkulturelles
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Contents Executive Summary 4 Vision Statement 5 Recommended Vision Statement 5 Mission Statement 6 Values Statement 7 Historical Marketing Eras 8 The Sales Era 10 The Marketing Department Era 11 Social Orientation /Digital Marketing Era 12 Consumer Health 13 Eco-Friendly Marketing 13 The main criteria for evaluating market segments2.3.1 20 2.3.2Market segmentation includes: 21 Adults 24 Young Adults 24 Kids and Teens 25 A Connected Customer Experience
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Power and the Balance of Power The first concept that we will discuss is power, and its related concept, the balance of power. Power is an important concept in global relations, and a fundamental idea within the school of thought known as Realism. Realism is based on the assumption of anarchy, or the absence of a central order, as the key description of global relations. This is supposedly a self-help system, in which states compete with each other for power. Power is defined as the ability
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TITLE Social Contracts and Marketing Ethics CITE “Social Contracts and Marketing Ethics,” Journal of Marketing, 63(July): 14-32 1999. AUTHORS Thomas W. Dunfee 1 N. Craig Smith2 William T. Ross Jr. 3 1- The Wharton School, University of Pennsylvania, 3620 Locust Walk, Philadelphia, Pennsylvania, 19036-6369. Phone: 215.898.7691 Fax: 215.573.2006 Email: dunfeet@wharton.upenn.edu. 2- The McDonough School of Business, Georgetown University, Washington, DC, 20057 Phone: 202.687.5405
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International Market Entry strategy for AmStar-Europe by José Meester February 2008 - September 2008 Graduation committee: Internal supervisors: - P. Bliek (Chairman) - M. Ehrenhard (Member) External supervisor: - P. Binkhorst (Member) Master Thesis AmStar-Europe José Meester Management summary The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and
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researched for potential market entry of Silkwood Wines, using macro-environmental (PEST) analysis, are Argentina and New Zealand. • Argentina is an attractive market for winemakers from ‘target-market’ point of view, but it is not a good time to commence exporting to this country. Unfavourable political and economic situation are the strongest factors that influence this decision. High physical, psychic, cultural and linguistic distances from Australia represent additional potential complications.
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Cycling Dutchman Bike Shop Rotterdam ~ The Netherlands Group Members: Alex Lucero Soi Kang Katie Thompson Jesse Sheets Phase I, Global Business Plan BUS 2900 – Intro to International Business Prof. Paul Dowling Global Business Plan Module 1 - Identifying Global Business Opportunities 1. POTENTIAL MARKETS (a & b): Describe your global business opportunity in terms of: (a) a clear definition of your specific product or service (NOT an existing brand), and (b)
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The Nobel Prize in Literature 1913 Rabindranath Tagore Tagore and His India by Amartya Sen* Voice of Bengal Rabindranath Tagore, who died in 1941 at the age of eighty, is a towering figure in the millennium-old literature of Bengal. Anyone who becomes familiar with this large and flourishing tradition will be impressed by the power of Tagore's presence in Bangladesh and in India. His poetry as well as his novels, short stories, and essays are very widely read, and the songs he composed reverberate
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GROUP 2 | 12/18/2013 | | | Group 2: Le Hoai Tram – Pham Thanh Tu – Tran Thi Hong Van | Table of Contents Executive Summary 3 I. Introduction 4 II. Situational analysis 4 1. PEST 4 2. Company analysis 6 3. Market Potential and Sales Forecast 8 4. Customer analysis 9 5. Competitor analysis 12 III. Marketing objectives 16 IV. Marketing strategy 16 1. Product: Coffee G7 16 2. Service: Trung Nguyen Coffee Chain 18 V. Supporting Marketing Programs 19
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