employees. These practices exploited farmers and the lack of education and information of the farmers furthered the abusive behavior of the mandis. The ITC group which was one of India's foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the E-choupal. The ITC, on implementing the E-choupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. For example
Words: 959 - Pages: 4
ITC-eChoupal By Group 9: Pradeep Fernandes Shreya Shetty Jenniefer Dias Muneet Narang Navyesh Kambli P Contents: Choupal: Tradition About ITC Traditional supply chain Problems faced by traditional supply chain Problems faced by traditional practices: Discuss the business benefits of echoupal Initiative Discuss the success factors for the ITC Initiative “E-choupal” What are the changes bought in the supply chain through echoupal? Role of samyojak What is
Words: 979 - Pages: 4
ITC E-Choupal Review 1. What was ITC's motivation for creating the eChoupal? ITC's main motivation behind creating eChoupal was to generate more sales in agriculture. The International Business Division (IBD), which was the agricultural division of ITC, was lagging behind other divisions (tobacco, retail, etc.) of the company. IBD had grossed Rs. 450 crore, while other ITC's other divisions had a total of Rs. 7701 crores in sales. ITC also wanted to increase efficiency in various aspects of the
Words: 1379 - Pages: 6
| E-VOLUTION: TECHNOLOGY AS A DRIVER OF RURAL RETAIL IN INDIA – A CASE OF ITC’S FORAY INTO THE RURAL MARKET. | Ms Smita Singh, Research Scholar, Department of Business Administration, University of Lucknow, Lucknow(M) 098395-01035e-mail: smita_saggi@rediffmail.com | Ms. Smita Singh Ms. Singh is a visiting faculty at Institute of Management Sciences, University of Lucknow and Distance Learning
Words: 6685 - Pages: 27
Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B. Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers
Words: 7541 - Pages: 31
Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B. Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers
Words: 7556 - Pages: 31
IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment, four telecentre projects were examined: the Gujarat government’s E-gram project, the corporate-led venture by ITC called e-Choupal, the private enterprise model of Drishtee
Words: 2548 - Pages: 11
------------------------------------------------- Cigarettes | | | | | | Armenteros Handrolled Cigars | | | ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includesInsignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke. The Company has been able
Words: 3040 - Pages: 13
ITC eChoupal case Farmers in rural communities of India relied on Department of Agriculture, government, universities, insurance companies etc. for various inputs such as weather, new and scientific farming practices and insurance coverage. There was an indirect link between farmers and manufacturer via input retailers who source from wholesalers. During harvest, farmers bring these produce to Mandis bearing their own transportation cost; where beans are auctioned to the traders and agents of the
Words: 1734 - Pages: 7
Indian Economy Ø Forex Reserves : $ 100 Bn Ø GDP Growth : 7% Ø Emergence of Indian MNCs Ø India as a Destination of Choice • For Outsourcing • Billion People Market Rural India: The Real India Ø 720 Million Consumers • Potentially a Huge Market è Greater than 70% of population; less than 30% GDP • Small Wallets Ø 156 Million Hectares of arable land in 36 rich & diverse agroecological zones • Potentially Food Factory to the World Ø Government(s) spend a lot of money in developmental
Words: 829 - Pages: 4
