executives from social and corporate areas. Collins has worked with CEOs in several companies and social sector organizations. He is the author and co-author of five books that revolve around his research including Built to Last, with Jerry I. Porras, which covers visionary companies in their battle against the challenges of time. Collins describes Good to Great as the prequel to Built to Last, as he claims it reveals how a company can leap to greatness and maintain that status. Firstly, Collins defines
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Tony thought—the news of his Whenever she visited the restaurant, she and Jerry would always end up huddled in one of the corner booths over her laptop screen or a spreadsheet printout discussing numbers—food costs, labor costs, and the figures for the latest marketing campaign to increase sales. Dawn always ended her visit by walking around and checking in with everyone to make sure they were doing okay. Since Jerry ran such a good crew, there were never any problems, but Tony wondered what Dawn’s
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joumal of Marketing Management 1999, 15,43-51 Kevin Lane Keller Brand Mantrais: Rationale, Criteria and Examples hi this paper, we consider how marketing managers can benefit from the concept of a "brand mantra." We examine how brand montras relate to brand positioning and a related concept, "core brand associations." Our focus is on how brand mantras can be used to improve intemal brand management We consider design and implementation issues in temi of characteristics of good A/nos Tuck
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Effective Strategies for Dropout Prevention We have identified 15 effective strategies that have the most positive impact on the dropout rate. These strategies have been implemented successfully at all education levels and environments throughout the nation. 1. Active Learning 2. After-School Opportunities 3. Alternative Schooling 4. Career and Technology Education (CTE) 5. Early Childhood Education 6. Early Literacy Development 7. Educational Technology 8. Family
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Oxford University Centre of the Study of Values in Education Volume X: The Fate of Empires: Education in a Consilient World Reprint: Chapter 6 POWER STRATEGIES FOR MIDDLE MANAGERS David P. Boyd Northeastern University & Timm L. Kainen University of Massachusetts Lowell Copyright 2005: Global Scholarly Publications. All rights reserved.
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Abstract The telecommunications industry, like many others, is experiencing a watershed. No longer can customers pursue technological advances just for technology’s sake. Technology must support real, measurable, and innovative goals of the enterprise. The technologies and terms that comprise every major provider’s portfolio are starting to look and sound alike. New product offerings appear almost identical to existing products in the same market. The terms VPN, MPLS, convergence, the ubiquitous
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ARTICLE IN PRESS Long Range Planning -- (2010) ---e--- http://www.elsevier.com/locate/lrp Complex Business Models: Managing Strategic Paradoxes Simultaneously Wendy K. Smith, Andy Binns and Michael L. Tushman As our world becomes more global, fast paced and hypercompetitive, competitive advantage may increasingly depend on success in managing paradoxical strategies strategies associated with contradictory, yet integrated tensions. We identify several types of complex business
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BUSINESS STRATEGIES Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.[1] Strategic management provides overall direction to the enterprise and involves specifying the organization's objectives, developing policies and plans designed to achieve these objectives
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FORUM: QUALITATIVE SOCIAL RESEARCH SOZIALFORSCHUNG Volume 11, No. 3, Art. 17 September 2010 The Case of Value Based Communication—Epistemological and Methodological Reflections from a System Theoretical Perspective Victoria von Groddeck Key words: Abstract: The aim of this paper is to reflect the epistemological and methodological aspects of an communication empirical research study which analyzes the phenomenon of increased value communication within theory; form business
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LEVEL 5 LEADERSHIP THE TRIUMPH OF HUMILITY AND FIERCE RESOLVE What catapults a company from merely good to truly great? A five-year research good to truly great? A five-year research project searched for the answer to that question, and its discoveries ought to change the way we think about leadership. The most powerfully transformative executives possess a paradoxical mixture pf personal humility and professional will. They are timid and ferocious. shy and fearless. They are rare -- and unstoppable
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