Jet Blue Airways JetBlue Airways took to the skies in 2000 under a novel concept: bringing humanity back to air travel. Based at New York's Kennedy International Airport, JetBlue, a non-union airline, distinguished itself from other low-fare carriers such as Southwest Airlines by offering seat-back entertainment systems with live television, comfortable seats and blue corn chips. During the last six years, when traditional airlines were piling up more than $40 billion in losses, JetBlue grew
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Running head: CRAFTING AND EXECUTING STRATEGY – Jet Blue Airways Jet Blue Airways LaKessica B. Carter Dr. Akpan BUS599 - Strategic Management April 17, 2011 With the constant changes with the airline industries and the chaotic state each have represented for a number of years constant strategic planning and trends are the focus today. A trend can shape a company or cause it to head back to the drawing board. An airline, such as Jet Blue Airways has to change strategically and adapt to the
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Case # 3 Jet Blue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy Overall the US airline industry is a cut-throat business which is extremely competitive. The cliché ‘it’s a dog eat dog world’ applies perfectly here. Over the past few years the situation grew even worse due to the recession, increased unemployment, the weakened dollar exchange, and difficulty predicting how OPEC will behave month to month. The fluctuation in the
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forced the airline industry to initiate cost cutting measures to be able to continue to operate. This was good news for discount airlines such as JetBlue Airways. JetBlue saw an increase in passengers; resulting in an increase in revenue. JetBlue’s strategy is to provide the passenger the ultimate air travel experience at an reasonable price. Jet Blue was able to become a leader in the airline industry by distinguishing itself from other low fare carriers by offering amenities such as; live television
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Analysis of Jet Blue Airways BUS 599 October 19, 2010 Analysis of Jet Blue Airways JetBlue Airways Corporation is an American low cost airline. Since 2001, the U.S. airline industry has faced an unprecedented set of challenges. Following the terrorist attacks of September 11, 2001, the airline industry reported tremendous losses and several of the largest U.S. airlines filed for Chapter 13 bankruptcy protection (Flouris, Walker, 2005). As a result, the airline industry has been more creative
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Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24, 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created, will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? , (2) What is Jet Blue’s strategic
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Research June 16, 2016 BSE Sensex: 26726 INDIA Aviation Flying high amid good times Reason for Report: Sector thematic and initiating coverage InterGlobe Aviation (Rs1,011 – BUY) Target price Rs1,268 SpiceJet (Rs66 – HOLD) Target price Rs64 Jet Airways (Rs561 – ADD) Target price Rs621 Research Analysts: Ansuman Deb ansuman.deb@icicisecurities.com +91 22 6637 7312 India’s aviation sector is set to undergo a strong growth period, which should benefit all the incumbent players, particularly on
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international passengers will fly through Indian airports, while around 45 to 70 million passengers will be flying in the domestic front. At present, the market leader, “Jet airways” along with “Air sahara” controls 46% of the Market share, while “Indian”controls 25%. “Air Deccan controls 13% and Spice jet 6% with Kingfisher having 8% share. Indian Airlines commenced operations in the year 1953, with an initial capital of Rs.3.25 Crores, under the Air Corporation Act. It was
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4. Objectives behind the Selection of Problem…………………………………………..6 Chapter: 2 2.1 Overview of Problem solving and Decision making……………………………………8 2.2 Problem Solving Process in Jet Airways………………………………………………..9 Chapter: 3 3.1 Introduction of the Tools Used by the Jet Airways……………………………………11 3.2 Solution Taken by the company ………………………………………………………..12 3.3 Alternative solution………………………………………………………………………12 3.4 Impact of success ………………………………………………………………………
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POSITION PAPER ON THE AIRPORTS SECTOR IN INDIA May 2009 Department of Economic Affairs Ministry of Finance Government of India AIRPORTS SECTOR EXISTING SCENARIO 1. The civil aviation traffic has seen an unprecedented traffic in the past few years on account of booming Indian economy, growing tourism industry, entry of low cost carriers in the private sector, liberalization of international bi-lateral agreements and liberalization of civil aviation policy. In future also the civil aviation
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